Location
Mumbai | India
Job description
Job Title : Marketing Executive
Experience Level: Minimum 3 years
(Candidates with skin clinic experience preferred)
Qualification: Bachelor’s degree in marketing, and Diploma in Digital Marketing
Function: Marketing
Location: Marine Lines & Juhu, Mumbai
Reports to: Dr. Sheth’s Senior Management
Job Summary :
Dr. Sheth’s Skin & Hair Clinics is seeking a Marketing Executive with a strong focus on and experience in marketing strategies. As a Marketing Executive, you will be responsible for planning, implementing, and monitoring marketing campaigns that promote our Clinics and services. Your role is to create fresh content that embodies our brand style and language, highlighting our brand values. This can span content across social media, blogs and mailers. You will also be responsible for managing and optimizing our digital marketing efforts, including online advertising, social media, email marketing, and website optimization.
Key Duties and Responsibilities: ● Develop and execute online and offline marketing strategies to drive brand
awareness, generate leads, and increase customer acquisition.
● Plan and oversee digital marketing campaigns, including SEO/SEM, email marketing,
social media,partnerships, collaborations and other creative methods of increasing
awareness.
● Identify target audiences and devise digital and physical campaigns that engage,
inform, and motivate them.
● Monitor and analyze the performance of marketing campaigns, using data-driven
insights to optimize results and ROI.
● Stay up-to-date with industry trends and best practices in marketing, and apply new
knowledge to drive innovation and continuous improvement.
● Develop and maintain marketing budgets, tracking expenses and reporting on ROI.
● Create engaging and compelling content, including text posts, stories, videos, and
images, for use on social media platforms. This includes writing persuasive copy,designing visually appealing graphics, and editing videos to capture the attention of
the target audience.
● Collaborate with the team to develop and execute a content calendar that aligns with
the overall marketing strategy.
● Ensure that the content is consistent with the brand's voice, style, and messaging
guidelines.
● Monitor social media platforms and respond to comments, messages, and inquiries
from followers, maintaining a positive brand image and fostering customer
engagement. Stay updated with industry trends and social media best practices to
optimize content performance and audience reach.
● Manage the company's website, ensuring it is up-to-date, user-friendly, and
optimized for search engines.
● Manage relationships with external vendors and agencies, ensuring deliverables are
met and budgets are allocated effectively.
● Complying with all Clinic policies and employee handbook.
● Work Hours: 10a.m. – 6p.m. Monday – Saturday, except official holidays.
Skills Required
● Proven experience as a Marketing Manager/Executive or similar role, with a strong
focus on marketing.
● In-depth knowledge of various digital marketing channels, including SEO, SEM, social
media, email marketing, and content marketing.
● Proficiency in using marketing automation and analytics tools to track campaign
performance and generate insights.
● Strong analytical skills, with the ability to interpret data and make data-driven
decisions.
● Excellent written and verbal communication skills, with the ability to create
compelling marketing content.
● Creativity and innovative thinking to develop engaging marketing campaigns and
strategies.
● Strong project management skills, with the ability to prioritize tasks, meet deadlines,
and manage multiple projects simultaneously.
● Ability to work effectively in cross-functional teams and collaborate with different
stakeholders.
● Proficient with the latest tools and software for creating and editing marketing
content.
● Ability to adapt to new technologies and industry trends, and implement them
effectively in marketing strategies.
● Professional attitude, composure and appearance.
Compensation :
Starting From 3,60,000 per year fixed
Education/Experience
Job tags
Salary
