Senior Performance Marketing Manager

Location

Mumbai | India

Job description

• Must have a masters degree in a business-related or technical field
• An equivalent of the same is also acceptable for this position

Experience:

• At least 10 years of experience in driving consumer acquisition across marketing channels
• They will also have a history of driving a business's growth in B2B marketing with innovative demand generation and prospecting campaigns, working with Adwords and other similar platforms

Communication Skills: Communication skills are a must for the Director of Performance Marketing, both in written and verbal form.

Interpersonal Skills:
1. consumer-oriented always striving to meet consumer needs.
2. detail-oriented and have strong organizational skills.
3. able to prioritize and work comfortably on multiple projects and meet deadlines.
4. work effectively under pressure.
5. team-oriented using sound judgment in decision-making.
6. have the ability to develop and achieve measurable performance goals that support the business's overall goals and metrics.
7. demonstrate calmness in uncertain and stressful circumstances.

Responsibilities

Leadership/Supervisory Role:

• implements and manages both online and offline marketing programs that will enable the business to meet consumer acquisition targets, sales, margin, and overall goal achievement
• builds strategies and oversees optimization and measurement of consumer acquisition, cross-sell initiatives, and remarketing in order to deliver incremental sales, and enable consumer loyalty
• Responsible for the selection and management of the business's technology partners for the purpose of ensuring that the business is maximizing on marketing performance and profitably
• Sets the establishment of departmental goals, performance standards, procedures, vision, ethics, and culture
• coordinates cross-functional input, deliverables, timelines, and communicates properly documented progress and issues of programs to the Chief Marketing Officer
• Effective leadership of the brand marketing team

Research and Analytics:

• tracking and monitoring program performance against the business s overall goals and objectives
• provides weekly/monthly/annual policy and quote forecasts for all of the business's products, evaluates scenarios for ROI performance, and communicates results and recommendations to the Chief of Marketing Officer and key stakeholders
• leads efforts in the utilization of data-driven methodology, analyses, and measurement in order to improve the effectiveness of all marketing channels, paid search, email, direct mail, programmatic media, modeling, forecasting, and analyses

Opportunity: conducting research and analyses, including consumer segmentation and competitive analysis that will guide the business in the realization of new opportunities and that will give the business a competitive edge over its competition in terms of consumer acquisition and retention.

Collaboration:

• collaborates with senior performance marketing leadership in order to define strategic objectives, marketing budgets, and success metrics
• creates tactical execution plans for each marketing channel for the purpose of achieving program/campaign objectives
• work closely with the design and engineering departments in designing tools and features that improve the business's consumer acquisition and retention
• works closely with the Talent Acquisition department in building a strong message and supporting the organizations recruitment efforts
  works with HR in employing key performance marketing personnel in an attempt to guarantee smooth and efficient execution of major functions in the department
• In this collaboration he participates in the promotion, performance evaluation, training, counseling, and discipline of the recruits

Finance:

• managing the finances of the performance marketing department, managing assigned departmental budget and spending
• establishes, along with the Chief Marketing Officer, a marketing budget across marketing channels that will facilitate meeting of performance goals
• Monitors and controls all costs that are associated with business-wide digital marketing campaigns, initiatives, and pilot projects test, optimize, and scale channels for growth efficiency

Other Duties:

• The Director of Performance Marketing also performs other duties as are necessary for the proper execution of his functions and duties as assigned by the Chief Marketing Officer or the Employer

Personal Qualities:

• Self-motivation, enthusiasm, and results-focus.
• Flexible, adaptable, and comfortable with ambiguity.
• Negotiating, influencing, and holding to account.
• Pragmatic and solution oriented.
• Committed to high standards and continuous improvement.
• Ability to move between big picture and detail.
• Can work in revolving shifts.
• Can quickly establish credibility and respect and build
• strong working relationships withDepartment Heads.
• Works with others in a collaborative and solutions
• focused manner to achieve win-winoutcomes.
• Ability to meet deadlines and work independently with minimum supervision.
• Exceptional analytical and problem-solving skills; organized
• management of work and workload to meet specifiedtimelines

Job tags

Salary