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Digital Marketing Specialist


Gridbots Technologies Pvt. Ltd.


Location

Ahmedabad | India


Job description

Job Description - DM Specialist

Experience - 1-2 years of experience

Job Overview

We are looking for a creative Digital Marketing Specialist to optimize the content on our website

based on analytics and keyword research. He/she will also be responsible for researching,

advertising and website layout trends that will generate more page traffic.

To be successful as a Digital Marketing Specialist, you must be willing to keep abreast of industry

innovations and trends. A good Digital Marketing Specialist values quality content as well as

technical insight to optimize the website for search engines.

Responsibilities and Duties

1. Create new quality content and also update the existing one to include more keywords using

analytical tools and also by researching relevant keywords and trends.

2. Analyse website and social media pages to gauge which areas of the site have more traffic.

3. Monitoring website traffic, search results, and developing strategies.

4. Overseeing content creation with valuable suggestions.

5. Design and implement social media strategy to align with business goals

6. Oversee social media accounts of company

7. Suggest and implement new features to develop brand awareness, like promotions and

competitions

8. Developing link-building strategies.

9. Managing paid search campaigns.

10. Keeping up to date with new trends and best SEO practices.

Qualification:

❖ Education level

➢ Any Bachelor's Degree

❖ Specific skills

➢ Research

➢ Googling

➢ Data Analysis

➢ Content Creation

➢Conent Writing

➢ SEO and SEM

➢ CRM

➢ Communication Skills

➢ Social Media

➢ Basic Design Skill

➢ PPC

➢ Social Media Advertising

➢ Email Marketing

➢ Problem Solving Skill

❖ Personal characteristics

➢ Loves his/her work

➢ Be Persuasive

➢ Be Tech Savvy

➢ Adaptability

➢ Flexibility

➢ Listening

❖ Certifications


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