Spot Your Leaders & Consulting
Location
Secunderabad | India
Job description
Marketing Director - Technology Innovation
· Solutions Asset Readiness and GTM:
o Lead the development and implementation of GTM strategies for technology offerings
o Ensure all marketing assets for solutions (like brochures, presentations, demos) are ready, effective, and aligned with the GTM strategy.
o Collaborate with the DTAG SMEs to understand the features and benefits of new solutions and craft the appropriate messaging.
· GTM & Marketing Campaigns:
o Collaborate with business line, service and solution, marketing, and sales teams to understand our value proposition, competitive environment, and service or solution differentiation to target customers and prospects
o Contribute and provide insight into initiatives and programs led and executed by industry marketing teams (e.g., key account planning and ABMs)
· Pipeline Generation and Conversion Influence:
o Develop and implement strategies for lead generation through various marketing channels.
o Work closely with the sales team to track and influence the conversion of leads into opportunities.
· Brand Positioning:
o Develop and execute strategies to position the brand strongly in the technology innovation space (leveraging analyst and advisor relations as well).
o Create consistent messaging across all marketing channels that highlights the company's strengths in innovation and technology.
· Alliance Marketing:
o Conceptualize and execute joint marketing initiatives, events, and campaigns with alliance partners to amplify reach and impact.
· Communication & Cross-Functional Collaboration:
o Communicate effectively with stakeholders to keep them informed about marketing initiatives and progress
Job tags
Salary
