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Marketing Director - Technology Innovation


Spot Your Leaders & Consulting


Location

Secunderabad | India


Job description

Marketing Director - Technology Innovation

· Solutions Asset Readiness and GTM:

o Lead the development and implementation of GTM strategies for technology offerings

o Ensure all marketing assets for solutions (like brochures, presentations, demos) are ready, effective, and aligned with the GTM strategy.

o Collaborate with the DTAG SMEs to understand the features and benefits of new solutions and craft the appropriate messaging.

· GTM & Marketing Campaigns:

o Collaborate with business line, service and solution, marketing, and sales teams to understand our value proposition, competitive environment, and service or solution differentiation to target customers and prospects

o Contribute and provide insight into initiatives and programs led and executed by industry marketing teams (e.g., key account planning and ABMs)

· Pipeline Generation and Conversion Influence:

o Develop and implement strategies for lead generation through various marketing channels.

o Work closely with the sales team to track and influence the conversion of leads into opportunities.

· Brand Positioning:

o Develop and execute strategies to position the brand strongly in the technology innovation space (leveraging analyst and advisor relations as well).

o Create consistent messaging across all marketing channels that highlights the company's strengths in innovation and technology.

· Alliance Marketing:

o Conceptualize and execute joint marketing initiatives, events, and campaigns with alliance partners to amplify reach and impact.

· Communication & Cross-Functional Collaboration:

o Communicate effectively with stakeholders to keep them informed about marketing initiatives and progress


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