Hub South Asia Marketing Manager

Location

Faridabad | India

Job description

Sales Planning and Management

• Map and understand the customers decision journey to develop plans to improve customer engagement programs and by bringing new ideas on marketing.
• Coordination of HUB and Country events in the region, including internal meetings for MS
• Execute annual marketing plan in conjunction with Global Product Groups and sales leaders, with a focus on business profitable growth.
• Support marketing initiatives in the different Operating Units by deciding priorities based in global marketing strategies. Drive marketing campaigns in South Asia and lead management
• Driving Sales efficiency by coordinating competence development framework for the MS teams in the HUB and for customers
• Provides support to Global Product Managers on the PGHV sales training and certification program including on-field people reviews and e-learning modules/webinars for both BU specific FES staff.

Business Development Manager, India, High Voltage Products

Main Accountabilities:

• Defining and ensuring implementation of the GPG product marketing and go-to-market strategy by identifying critical success factors and critical monthly, quarterly yearly activities.
• Bringing product competence close to the local sales organizations and support customers and local sales colleagues as a Product expert.
• Creating demand for the products through Business development activities, ensure early identification of opportunities and do effective pre-sales activities to achieve desired positioning pricing during offer stage.
• Must win opportunities guideline implementation; providing key product, market and competitor details and information s to ensure right pricing, positioning, and sourcing strategy.
• Implementation of global strategic growth plan; GPG and hub have defined a growth plan. Responsible to implement critical activities defined under critical success factors.
• Identifying white space and define plan with GPMM to eliminate the white space.
• Building relationships with Ministry of Power (MoP)/Central Electricity Authority officials, Public Sector Units officials, State Electricity Boards officials, Independent Power Producers and keep tracking of their plans.
• Active participation in finalization of various Guidelines/Policies/Regulations issued by Ministry of Power (MoP)/ Various Government Organizations via close co-ordination with them directly or through Indian Electrical and Electronics Manufacturers (IEEMA).
• Updating customers about Key Market Trends, Digitalisation, Technology advancements required etc.
• Oversees the market intelligence process ensuring detailed market analyses of market drivers and trends, key competition, and emerging technologies. Produces monthly and ad-hoc reports to monitor market and progress.
• Develop and implement strategic business plans and marketing strategies.

Qualifications and Experience

• A bachelor s in business Marketing, Engineering or Related Field.
• 8-10 years of experience in B2B marketing, working as product marketing, marketing or customer engagement related role.
• Sound knowledge of High Voltage products and the Energy market.
• Demonstrated experience in development and implementation of marketing initiatives.
• Analytical skills with solid knowledge of Excel and SFDC. Eloqua is a plus.
• A collaborative, solutions-oriented approach, with strong communication and customer-relationship-building skills.

Job tags

Salary