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Social Media Marketing


Times Music


Location

Mumbai | India


Job description

Complete ownership of Times Music's social media handles across all platforms – Facebook, Instagram, Twitter, YouTube Community and others including execution of activations from concept to post-implementation analysis

Collaborate and maintain close relationships with cross-functional teams to maximize the impact of social media efforts by ensuring alignment in communication across channels

Actively participate in strategic decisions of planning and executing marketing campaigns on social media platforms

Find new and exciting ways to engage with audience via social media channels – drive awareness and conversation around Times Music's content

Analyses and report social channel and activation performance on day-to-day basis to quantify the effectiveness of campaigns and drive scalable learnings

Work closely with artists and music creators to execute social media campaigns

Share creative input to promote upcoming releases for marketing and promotions

Qualifications:

Education: Graduate or Post Graduate

Minimum Work Experience of 5 Years in social media marketing

Preferably from entertainment background or agency experience

Good spoken and written English

Proficient in MS Office and other short video and image editing tools like Canva

Proficient with tools and techniques used for building music community through social media and short video platforms: Instagram, Facebook, Twitter, YouTube, Moj, Starmaker, etc.

Must be able to comprehend social media data and insights

Must be up to date with emerging trends on social media platforms


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