Campaign Manager - Search

Location

Mysore | India

Job description

• The Campaign Manager will be responsible for implementing Paid Search (SEM) campaigns for clients
• The Campaign Manager Search and Social must quickly understand and support initiatives that will contribute to the goals and success of client campaigns by providing optimization recommendations

Roles and Responsibilities

• Define and execute online marketing campaigns across multiple channels such as Search, Display, Shopping and Video
• Handle end to end campaign management and be able to provide optimization suggestions
• Build out, analyse, and constantly improve performance on campaigns through optimizing campaign structure, bid budget optimization, and constant ad landing page testing
• Understand master tools such as Google AdWords, SA 360 Bing interface, Adwords Editor, Bing Editor, Google Analytics, Marin Software, SEMrush etc.
• Build expertise in organizing data for analysis using Excel, Google data studio PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
• Define and implement routine reports (weekly/monthly)
• Provide detailed weekly, monthly, and quarterly results overviews to clients
• Participate and support in delivering results and presentations to clients
• Learn and adopt PPC frameworks for performance optimization
• Stay abreast of current trends and best practices in PPC marketing new channels, features, methods of analysis
• Provide SEO (on page and off page) analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals

Requirements

• 3+ years of relevant experience in end-to-end campaign management
• Working experience in Paid Search/Search Engine Marketing (SEM) is mandatory
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
• Experience working with CMS and building/administering content in CMS environments
• Good to have knowledge of HTML/CSS and website administrations

Job tags

Salary