Account Based Marketing Specialist

Location

Secunderabad | India

Job description

• We are seeking an experienced and results-driven Account-Based Marketing (ABM) Specialist with a strong background in the software development services industry
• The ideal candidate will have a proven track record of developing and executing successful ABM strategies to drive engagement, generate leads, and support revenue growth
• The ABM Specialist will collaborate closely with sales and marketing teams to create targeted campaigns that resonate with key accounts

Responsibilities:

ABM Strategy Development:

• Develop and execute comprehensive account-based marketing strategies aligned with overall business goals.
• Identify and prioritize target accounts based on strategic criteria and collaborate with sales teams to ensure alignment.

Campaign Planning and Execution:

• Create and implement targeted marketing campaigns that resonate with key decision-makers in the software development services industry.
• Utilize a multi-channel approach, including email, social media, content marketing, and events, to engage and nurture target accounts.

Content Development:

• Collaborate with content creators to develop personalized and compelling content tailored to specific accounts.
• Ensure content aligns with the buyer's journey and addresses the unique challenges and pain points of the software development services industry.

Data Analysis and Reporting:

• Track and analyze the performance of ABM campaigns, providing regular reports on key metrics such as engagement, conversion rates, and pipeline impact.
• Use data insights to optimize continually and improve ABM strategies.

Cross-Functional Collaboration:

• Work closely with sales teams to understand their goals, gather feedback, and adjust ABM strategies accordingly.
• Collaborate with other marketing teams to integrate ABM initiatives into broader marketing programs.

Technology Utilization:

• Utilize marketing automation and CRM tools to streamline ABM processes and ensure accurate tracking of campaign performance.
• Stay updated on industry trends and tools to enhance ABM capabilities.

Budget Management:

• Manage the budget for ABM initiatives, ensuring cost-effective campaigns that deliver measurable results.

Requirements

• Experience: Minimum of 4 years of experience in account-based marketing, preferably within the software development services industry.

• Education: Bachelors degree in marketing, business, or a related field.

• Strategic Thinker: Ability to think strategically and develop targeted campaigns that align with business objectives.

• Communication Skills: Excellent written and verbal communication skills with the ability to create compelling and personalized content.

• Analytical Skills: Strong analytical and data-driven decision-making skills to assess campaign performance and optimize strategies.

• Collaboration: Proven ability to collaborate effectively with cross-functional teams, particularly with sales teams.

• Technology Proficiency: Familiarity with marketing automation tools, CRM systems, and other relevant marketing technologies.

• Industry Knowledge: A deep understanding of the software development services industry and its unique challenges and opportunities.

• Adaptability: Ability to adapt to a dynamic and fast-paced environment, staying current with industry trends and best practices.

Job tags

Salary