Manager of Enrollment and Marketing
The California State University
Location
India | India
Job description
Working Title: Manager of Enrollment and Marketing
Classification Title: Administrator I
Department Name: Admissions / Enrollment Management
Time Base: Full-time
Pay Plan: 12 month
Bargaining Unit: M80 (Management/MPP)
Employment Type: MPP – this position is part of the California State University Management Personnel Plan (MPP). No tenure or permanent status can be achieved within the MPP.
Salary Range - Hiring salary is budgeted/anticipated at $6,834 - $7,500 per month commensurate with education and experience
- CSU Salary Range: $3,750 -$11,146 per month.
Benefits: Premium benefit package includes outstanding health, dental, and vision plans; life and disability insurances; pension (CalPERS); tuition fee waiver; and 14 paid holidays per year. See our benefits website for additional information.
Application Deadline: Open until filled. A review of applications will begin Monday, November 13, 2023 and the review period may end at any time thereafter.
Position Summary: Reporting to the Director of Enrollment and Marketing with a dotted line relationship to the Director for Financial Aid, the Manager of Enrollment and Marketing will work to ensure the E & M unit is one whose policies, practices, workflow etc. from document imaging, storage, archive to data, analytics, dashboards, and reports is best practice. The Manager of Enrollment & Marketing will also take a lead role in maintaining a culture of compliance with system, state, federal and industry regulations, and guidelines. The Manager of Enrollment & Marketing will supervise and oversee admission staff but given the small size of the E & M team, this leader will also serve as a team member in both admission and financial aid offices. The Manager of Enrollment & Marketing will stay on the cutting edge of the profession through memberships, professional development, and personal active engagement around their own growth in their role, in the unit and at the university. This lead role will be focused on training, compliance, project management and business process mapping.
About The California State University Maritime Academy Established in 1929, California State University Maritime Academy, a campus of the California State University, is the only degree-granting maritime academy on the West Coast. Located on the scenic Vallejo waterfront, the campus serves a student population of approximately 1000 undergraduates and 50 graduate students.
Cal Maritime offers seven baccalaureate degrees in Business Administration, Global Studies and Maritime Affairs, Facilities Engineering Technology, Marine Engineering Technology, Mechanical Engineering, Marine Transportation, and Oceanography. The undergraduate curriculum includes licensing programs for future merchant marine, coast guard, and naval reserve officers. Cal Maritime also offers a Master of Science in Transportation and Engineering Management degree, as well as a number of extended learning programs and courses.
Major Responsibilities Enrollment and Marketing
- Provide best in class customer service to help prospective audiences navigate the enrollment process in groups, 1:1, in-person & virtually, especially as it relates to successful application submission & completion for admission and financial aid.
- Deliver presentations, conduct campus tours, and issue timely responses to phone, email, text or social media queries and comments.
- Take a lead role in partnering across campus, involving other E & M staff as needed, with current students, faculty, deans and administrators, LSAMP, EOP, orientation, retention, IR, budget & data analytics, the corporation & the provost's budget and operations coordinator.
- This includes maintaining the special relationship between E & M and public affairs and strategic communications, working together to develop and communicate the university's narrative across all channels ensuring that diverse constituencies are segmented for targeted messaging. Take the lead on the admission website.
- Take responsibility for 1 or more equity priorities
- Schedule the office for systemwide meetings and mandatory professional development, conferences, and other events
Financial Aid
- Partner with SFS to establish a student-centered FA/SFS calendar and workflow.
- Partner with alumni and advancement on foundation scholarships and Award Spring
- Partner with athletics on athletic scholarships
- Partner with EOP on grant program
- Determine aid eligibility
- Meet with students
- Take the lead to ensure best practice compliance environment
- Work to update and maintain policy and procedures and communication plan
- Co-lead FA website maintenance
Hiring, Onboarding, Training, Assessment and Continuous Improvement
- Take the lead on creating and executing action plans, workflow, internal calendars and developing and documenting procedures for all areas of E & M and interconnected partners on- and off-campus. Involve all admission staff in this work with guidance from SAD and ADT. Focus on process improvement through a continual audit of the system and other state maritime academies.
- Lead professional development program for E & M and others across campus; serve as lead training for professional and student staff, and alumni, family, and faculty volunteers. Evaluate direct reports and student staff. Manage the volunteer effort annually.
- Take the lead on weekly and ad hoc reports.
- Partner with ADT and Registrar under direction of SAssocD to develop best practice business process for timely transcript evaluation; acknowledgement of AP/IB scores and recommendations received on behalf of applicants.
Cross-train in other EM or related areas to meet the dynamic needs of the university and perform other duties and special projects as assigned required.
Required Qualifications - Equivalent to graduation from a four-year college or university in a related field plus upper division or graduate course work
- Possession of these knowledge and abilities is typically demonstrated through the equivalent to four years of progressively responsible professional student services work experience which includes experience in advising students individually and in groups, and in analysis and resolution of complex student services problems.
- Ability and willingness to work with diverse populations
- Thorough knowledge of the policies, procedures and practices of enrollment management
- General knowledge of the policies, practices and activities of university programs outside the program to which immediately assigned
- General knowledge of the principles, problems and methods of education administration, including organizational, personnel and fiscal management
- General knowledge of advanced statistical and research methods
- Ability to carry out very complex assignments without detailed instructions
- Ability to advise students individually or in groups on varied and complex matters
- Ability to determine the appropriate course of action and proper techniques to utilize while engaged with individuals and groups in personal interactions of a sensitive nature
- Ability to reason logically and analyze and solve organizational and operating problems of one or several program areas
- Ability to plan, coordinate and initiate actions necessary to implement administrative or group decisions or recommendations
- Ability to analyze and define complex organizational, policy or procedural problems, collect and evaluate data, draw valid conclusions and project consequences of various alternative courses of action
- Ability to understand the roles and responsibilities of others and to gauge relationships accordingly by taking into account the variety of the interrelationships, motivations and goals of the members of the organization served
- Ability to establish and maintain effective, cooperative and harmonious working relationships in circumstances which involve the denial of requests or the necessity to persuade others to accept a different point of view
Preferred Qualifications - Ability to learn and show proficiency with various technologies, including SIS like PeopleSoft, CRM, web content management system, data visualization tools, digital asset management and Microsoft 365
Special Conditions Hours of Work/Travel: - Must accommodate a flexible work schedule that sometimes includes evenings, weekends, and overnight trips (and occasional extended overnight trips) when hotel stays are necessary due to event schedules or cost benefit to Cal Maritime
Physical, Mental And Environmental Conditions Background Check: Satisfactory completion of a background check (including a criminal records check,
DMV records check, and fingerprinting ) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Mandated Reporter: The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 revised July 21, 2017, as a condition of employment.
Designated Position: This position is a 'designated position' in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.
Eligibility to Work: Applicants must provide proof of U.S. citizenship or authorization to work in the United States within three days of the date of hire.
Title IX: Please view the Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator at:
EEO Statement: Cal Maritime is an Equal Opportunity, Affirmative Action Employer. The university subscribes to all state and federal regulations and prohibits discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, covered veteran status, or any other protected status. Reasonable Accommodations will be provided to applicants with qualifying disabilities who self-disclose by contacting the Benefits Coordinator at (707) 654-1146.
Application Procedure: Click 'APPLY NOW' to complete the Cal Maritime Online Employment Application and attach the following documents: cover letter and resume.
Disclaimer: The provisions of this job bulletin do not constitute an expressed or implied contract and any provisions contained may be modified or changed.
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