Miles Education
Location
Bangalore | India
Job description
Who are we? Miles Education, the Flagbearer for Accountants, is on a mission to empower accountants worldwide and address the global shortage of skilled professionals. With relentless dedication and a team of 600+ across India and USA, we are shaping the future of the profession.
Why should you be excited about joining us? Clear vision and outcome-focused approach has gotten us to become the only bootstrapped and profitable edtech startups operating at scale (current revenues > INR 200 crores | CAGR > 100% y-o-y). So you’ll be joining a team of mission-driven professionals building one of the most valuable edtech in the world. You’ll be set up for success as a “Content Stategist” at Miles if: We are seeking a talented and experienced Senior Content Writer to join our dynamic marketing team. As a Senior Content Writer, you will be responsible for creating high-quality, engaging, and strategic content that aligns with our brand voice and business objectives. You will play a crucial role in developing and implementing content strategies to enhance our online presence, drive brand awareness, and support our marketing initiatives¸ ² Content Creation: Produce compelling and original content for various channels, including website, blog posts, social media, email campaigns, whitepapers, and more. Develop content that resonates with our target audience and aligns with our brand messaging and positioning. Collaborate with cross-functional teams to gather information and insights for creating accurate and impactful content¸ ² Content Strategy: Work closely with the marketing team to develop and execute content strategies that drive traffic, engagement, and lead generation. Stay updated on industry trends, market dynamics, and competitor content to ensure our content remains relevant and competitive¸ ² Editing and Proofreading: Review and edit content to ensure clarity, consistency, and adherence to brand guidelines. Conduct thorough proofreading to eliminate errors and improve overall content quality.Ð SEO Optimization: Implement SEO best practices to optimize content for search engines and improve organic search rankings. Conduct keyword research and integrate targeted keywords into content to enhance discoverabilityz Ð Content Distribution: Collaborate with the marketing and digital teams to plan and execute content distribution strategies across various channels. Monitor content performance using analytics tools and make data-driven recommendations for optimizationz Ð Team Collaboration: Collaborate with graphic designers, videographers, and other team members to create multimedia content that enhances the overall user experience. Provide guidance and mentorship to junior members of the content team. Skills & Qualifications ~ Bachelor's degree in English, Journalism, Communications, Marketing, or a related fieldz ~ Proven experience as a Content Writer, preferably in a senior or leadership rolez ~ Strong portfolio showcasing a diverse range of written workz ~ Exceptional writing, editing, and proofreading skillsz ~ In-depth knowledge of content marketing principles, SEO best practices, and digital marketing trendsz ~ Familiarity with industry-related software and toolsz ~ Excellent communication and collaboration skills. So, what next? If you have a passion for hustle, prioritize work above all, and share our enthusiasm for edtech, we warmly encourage you to apply and embark on this exciting journey with us. Together, we will cover Miles and achieve remarkable milestones, shaping the future of accounting talent and revolutionizing the edtech landscape!Job tags
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