Location
Bangalore | India
Job description
Digital media planning among the brands that are market leaders and have cult like following among its fan base.
Person should have a good understanding on the digital media and sound knowledge of the performance media - search, social, affiliates and all the comes with it.
Reporting of the role
Reporting to the Digital Head
3 best things about the job
- Working on a cult brand and the global market the playfield
- Digital core to the business, but not e-business
- Evangelize Tech innovation to build efficiencies.
In three months:
- Work with all constituents of digital eco-system under one single roof
- Introduce digital channels across media and get the optimum performance media mix across existing clients
In six months:
- Learnt about effectively pitching 360 digital products to clients
- Worked with a diverse team of media buyers and planners across 360-degree media and beyond
In Twelve months:
- Emerged as a coveted champion and go-to person on digital marketing solutions
- Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners
Responsibilities:
- Understand client objectives, category/competitive trends for various product categories
- Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
- Understand client objectives, category/competitive trends for various product categories.
- Develop and strike partnership deals with key publishers and large affiliates.
- Ability to steer client review meetings on regular basis.
What you will need:
- Excellent written and oral communication skills combined with outstanding presentation skills.
- Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) - Preferred
- Applied knowledge of 3rd party ad serving, website and tracking and associated technologies - Preferred
- Intermediate to advanced analytical skills, specifically relating to performance data and metrics - Preferred.
- Strong interpersonal and communication skills
- Problem-solving skills
- Abreast with the latest technology that will affect digital advertising.
- Worked closely with publisher partners to elevate industry standards in-line with client needs.
- Exposure to affiliate and programmatic technologies
- People managing skills.
- 3+ years of relevant experience
Job tags
Salary
