Location
Noida | India
Job description
Job Title: SEM Manager
Location: A-62, 4th Floor, Noida, India
Job Sector: Marketing, Advertising, PR
Job Type: Permanent
Working: Office Only
Experience: 10 - 15 Years
Candidate Salary Range: Rs. 8,00,000 - 20,00,000
Responsibilities:
- Plan, develop, and implement SEM strategies for enterprise-level clients.
- Execute tests, collect and analyze data, and identify trends to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, estimate monthly costs, and reconcile discrepancies to stay within budget.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Research and analyze competitor advertising links.
Requirements:
- Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo, and Bing.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine marketing.
- In-depth experience with bid management tools.
- Experience with website analytics tools (e.g., Google Analytics, GTM, NetInsight, Omniture, WebTrends, etc.).
- Strong analytical skills and experience generating SEM reports.
- Familiarity with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Past experience in the education sector is a plus.
The SEM Manager will work under the direction of the Director, Paid Search, and collaborate with cross-functional team members to achieve campaign objectives effectively.
If you meet the above qualifications and are passionate about driving successful paid search campaigns, we encourage you to apply.
Job tags
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