Location
Noida | India
Job description
Job Title: SEM Manager
Location: A-62, 4th Floor, Noida, India
Job Sector: Marketing, Advertising, PR
Job Type: Permanent
Working: Office Only
Experience: 10 - 15 Years
Candidate Salary Range: Rs. 8,00,000 - 20,00,000
Responsibilities:
- Plan, develop, and implement SEM strategies for enterprise-level clients.
- Execute tests, collect and analyze data, and identify trends to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, estimate monthly costs, and reconcile discrepancies to stay within budget.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Research and analyze competitor advertising links.
Requirements:
- Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo, and Bing.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine marketing.
- In-depth experience with bid management tools.
- Experience with website analytics tools (e.g., Google Analytics, GTM, NetInsight, Omniture, WebTrends, etc.).
- Strong analytical skills and experience generating SEM reports.
- Familiarity with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Past experience in the education sector is a plus.
The SEM Manager will work under the direction of the Director, Paid Search, and collaborate with cross-functional team members to achieve campaign objectives effectively.
If you meet the above qualifications and are passionate about driving successful paid search campaigns, we encourage you to apply.
Job tags
Salary