Marketing Analytics - Senior Manager
Location
India | India
Job description
Job Responsibilities:
EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be supporting the marketing analytics team of one of our clients in the Sports Vertical. Key responsibilities include –
· Understand the client's business requirements, translate into a business problem, design the analytical framework and develop solution (strategic or predictive)to solve the business problem
· Strongly understand the marketing ecosystem, marketing KPIs/measurement, growth & analytics to improve engagement & fan experience through strategic campaigns
· Provide thought leadership (both technical & business); design Methodology for Problem Solving & mentor the team in producing an error free deliverable
- Provide Analytics driven insights and next steps in campaign deployments and effective segmentations
- Build predictive models using advanced statistical, machine learning techniques and generate actionable insights and recommendations
- Communicate and present analytics findings and solutions to internal and external audiences, using clear and compelling data visualizations and narratives
- Manage an offshore team of 2 – 3 team members (based out of India) and guide them in their deliverables.
- Contribute to the team through mentorship, technical methods, improvements in how we work
Preferred Qualifications:
- 6+ Years of working experience in Analytics consulting/ data analytics/Predictive modeling role with leading a team of 1-2 members
- Masters or Bachelor's degree in Computer Science (or) math heavy degrees from top-tier universities with strong record of achievement
- Strong Predictive Modeling (Regression based methods) and Machine Learning (Tree based) experience solving real world problems
- Proficient in SQL,Python. Pyspark knowledge would be a plus
- Strong verbal and business communication skills
- Strong understanding of probability & statistical theory
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