Bradford License India
Location
Faridabad | India
Job description
About Company
Bradford and Franchise India Group came together to form a new joint venture, Bradford License India (BLI). This venture has marked Indias first complete licensing solution provider, complete with Franchise India Groups expertise of 20 years in marketing, events, brand development, opportunity identification, business matching and consulting in India and Bradford Licensings 30 years of expertise in the licensing industry partnering with the largest and most reputable brands worldwide.Bradford being one of the most premiere licensing firms in the world represents some extremely iconic brands in Indian Territory, with the wide bandwidth of giving end to end licensing solutions to its affiliates in this territory, exclusively listed among the top 30 agents in License! Global.Bradford 'exclusively' represents brands.
Roles And Responsibilities :
Brand License Business Head
• FMCG
• Fashion & Lifestyle
• Consumer Appliances & Electronics
Business strategy
• Develop the business to scale any of Vertical independently : Go deep, understand where Brand licensing opportunities are and create a viable outreach to service the opportunities
• Know the Segment: Subject Matter Expert who is well versed across multiple categories and fully conversant with trends in an ever-changing landscape for your vertical, find opportunities and prioritize based on size, internal capabilities etc
• Know the Industry : Detailed understanding of how consumers buy products and ability to use that to create strong new licensing opportunities to drive business growth
• Know the Channel : A 360 view of the entire landscape across Brands, Vendors, Manufacturing Companies, Organized Retailers at both Global and National level, and Understanding of on-line and off-line players.
• Think Vision - unlock value for Brands, Licensee and vendor partners
Merchandising and Sales Strategy
• Thorough understanding of Brands Mix and how to break them down into 4P/6Ps to help take impactful decisions on merchandising
• Identify the growth areas and new business scope within the existing category
• Ability to identify & create strategic selection roadmaps keeping the consumer at the heart of things -Expand selection, enable its discovery and ensure conversion
• Appreciation of product/tech globally wrt your experience in specific vertical.
• Reach out potential vendor companies, retailers, online platforms to seize any new product, brand introduction opportunity and capability to convert the funnel
Relationship Management
• Forge deep strategic relationships with Leadership levels across brands & vendor communities
Build, retain and learn from a strong team to deliver across functions
• Set goals, define KPIs and ensure to drive effectively towards goals
• Identify strategic partners and negotiate better terms of business
Qualifications & Experience
• Subject Matter Expert on multiple key categories of Segment
• Worked across roles such as Brand & Category Management roles in any vertical of FMCG, Fashion & Lifestyle, Consumer Appliances , Products & Electronics
• Extremely entrepreneurial in his/her approach in trying to scale small categories/opportunities
• Self-directed focus and ability to prioritize within an ambiguous environment
• Ability to execute and follow through on high-quality output, with limited oversight
• Strong Story-telling abilities that can help pitch and align Leadership & cross functional teams across Brand and Licensing opportunities
• Strong verbal & written communication skills
• Passionate and Out of box thinking approach.
I would love to tell you more about other verticals during our further meeting.
Job tags
Salary
