KC Overseas Education
Location
Nagpur | India
Job description
- Minimum 15 years of experience in Marketing across B2C, B2B Services. Candidates with prior experience in Educational Industry / Service Industry. Experience in channel partner marketing would be apt for this position.
- Designed marketing strategies specifically for lead generation.
- Designed and implemented effective Communication strategies for both Internal and external audience.
- Driven a wide range of functions in Services marketing, market research, competition intelligence, marketing process administration, event & outdoor marketing
- Demonstrable experience in leading and managing SEO/SEM teams, apt in handling marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
- Experience in optimizing user journey and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, etc.)
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in branding and marketing and measurement
Job tags
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