Field Marketing Specialist
Location
Gurgaon | India
Job description
Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!
Job Description Key Responsibilities - Execute the strategic marketing activities (In-person and digital) leading to demand generation for focus industries and initiatives in the region targeting new logos and existing logos.
- Support the strategic growth priorities for the region in partnership with the Sales and Business Unit teams driving solid focus on ROI, strengthening Rockwell Automation brand, and accelerating customer decision making/buying process. Define event and campaign Key Performance Indicators (KPIs) with Sales, and ensure these goals are met.
- Build strong working relationships with 3rd party event organizers, channel partners, digital marketing agencies and media to identify relevant opportunities for driving brand awareness and lead generation.
- Leverage channel partners to create and execute demand creation programs to drive new opportunities into the pipeline.
- Work closely with Asia Pacific, Global and local teams to bring campaigns to life. Drive alignment and consistency of brand messaging through all programs, channels, and media.
- Partner with wider AP marketing team to ensure alignment of initiatives which will drive meaningful business impact for the region.
- Gather and disseminate local Market Intelligence ( competition, pricing, industry, regulations) to key stakeholders.
Education / Experience Requirements - Bachelor's Degree in marketing / Business Management or equivalent 8 to 10 years of experience in marketing
- Proven experience with marketing tools and systems
- Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics
- Excellent content marketing, business writing, editing, and presentation skills
- Prior experience in B2B, technology or software marketing preferred.
- Solid business and financial acumen to develop and deliver on marketing plan.
Desired Behavior / Competencies
- Business partnering capability to get alignment with sales organization on marketing plan.
- Strong collaboration, influencing and negotiations skills
- Advanced planning and organization capabilities for timely execution of priorities.
- Good communication skills (Listening, verbal and written).
Job tags
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