ASAPP Info Global Services Pvt Ltd
Location
Mumbai | India
Job description
ASAPP Info Global Group
( is a dynamic information platform, that is looking to straddle new growth areas along with its stronghold in the Print (magazine), Digital, and Events Space. Our 6 publications are leaders in the Construction, Infrastructure, and Manufacturing/Engineering space; our Events Division organizes large format and high-profile Awards and Conferences as well as Expos; and the First Smart Cities Council in India works with governments and the private sector to make our cities smart and sustainable. Some of our magazines are - Construction World - Industrial Products Finder - Indian Cement Review, Equipment India, Indian Textiles Journal & Infrastructure Today. We started with one office 25-years ago and now have 9 offices across the country, have a great work culture (weekends off), and offer an amazing learning and growing experience. Job Description for Marketing Manager: Marketing Plan - Development of Annual Promotions & events including budgets and brand strategy in line with the marketing objective. Lead branding, product and communication efforts of individual brands under the larger group umbrella. Media Buying - Media Buying to promote the magazines Managing Brand Equity - Work closely with advertising sales, editorial teams and promotional agencies to establish and ensure a continuity of positioning, brand values and message across communication. Taking brand ownership and provide the vision, mission, goals and translating brand strategies into revenue-oriented plans with key clients. Circulation & Subscriptions - To Increase circulation and subscription of the publications and monitoring newsstand sales trends. Make comprehensive annual proposals to cater to the clients’ marketing needs – across print, digital and events. Advertising & Events - Brief and liaise with advertising and event agencies on the conceptualization, creation, production and execution of all related activities and monitor effectiveness. Managing ATL & BTL activities - Conceptualizing and managing multi-channel marketing campaigns (ATL/BTL & digital) and its execution to directly accelerate revenue growth (specific to clients). Connecting with the ad agencies, PR and vendors to effectively plan ATL & BTL activities for any product launch or for any event. Financial - Monitor and control financial aspects of all marketing activities with the objective of maintaining the bottom line and budget. Market Research - Setting up the research objective. Identify the information need gaps and commission research accordingly. Marketing Innovations - Create new advertising opportunities for clients. Initiate, conceptualize and execute brand building activities for ASAPP Info Global Group and the various publications and events within its fold. Experience: 5+ years Qualification: Any Graduate / Post-graduate Designation & Remuneration - This would be discussed based on the current designation & experience of the candidate. Job Location: Sewri (West), Mumbai - 400 015. (5 minutes walking distance from Sewri Station & Sewri Bus Depot.) Office Timings: 9.30 am to 6.30 pm (Saturday-Sunday Holiday; However, in a month at least 1 Saturday is a working day.) Desired Profile: Experience in Marketing Role (preferably in media and events sectors). Good communications skills: Very good command over English and Good writing skills. Understanding of brand communication, trade marketing, sales planning, product development & market research principles. Understanding of media – traditional & new. Thanks & Regards, Priyanka Dalvi. Senior Human Resource ASAPP Info Global Group Tel: +91 22 2419 3000 / 8422987408Job tags
Salary
