Digital Marketing Manager
Duratuf Products Pvt. Ltd.
Location
Kolkatta | India
Job description
We are looking to hire a Digital Marketing Manager to support the marketing team in effectively promoting its message across all digital channels. On a daily basis they will manage the company s social media and create campaigns to target key customers. They will also delegate responsibilities to copywriters content creators and other members of the marketing team and stay up to date on the latest social media trends.
Objectives of this role:
- Plan execute and manage all digital marketing for the company including PPC SEO SEM email marketing and social media to maximize lead generation.
- Establish and execute a digital marketing strategy to distribute content.
- Work with and manage a team of writers marketers and other stakeholders to maintain the Company s digital presence.
- Maintain consistent brand messaging across all social channels.
- Identify analyze and measure trends and content to assess how well it s performing and optimize user experience.
- Create and maintain an editorial calendar to deliver targeted content.
Responsibilities :
- Create and manage content for Company s social media emails and other forms of digital communication
- Expertise knowledge implementation on PPC SEO Social Media and Email marketing for Maximized lead generation.
- Research track and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
- Prepare reports and analytics on the overall performance of various marketing campaigns including ROIs and KPIs.
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
- Develop and monitor campaign budgets
- Stay up to date on the latest social media trends and implement them in Company s marketing campaigns.
Requirements
Preferred Skills:
- Expert hands on knowledge on PPC and Adwords.
- Expert hands on knowledge on Digital Analytic.
- A Strong sense of creativity imagination and innovation
- Excellent interpersonal skills with the ability to collaborate with other departments
- Indepth knowledge of various social media platforms and best practices.
- Ability to analyze consumer metrics reports and trends.
- Strong project management and managerial skills
Preferred qualifications :
- Indepth knowledge of current digital trends.
- Experience in digital marketing with advanced handson knowledge on PPC SEO and Email marketing for enhanced lead pool.
- Proficiency in photo and video editing software.
- Experience with SEO and SEM strategy and keyword research.
- Understanding of website analytics tools such as Google Analytics.
- Analytical mind with a passion for measuring data.
Candidate s Profile:
- Education: Graduate/Post Graduate/MBA/PGDM in Marketing/Digital Marketing.
- Experience: 5 10 Years.
- Communication Skills: English (Written & Spoken): Advanced; Hindi (Spoken): Advanced.
- Age: within 40 years.
- Gender: Male/Female.
Benefits
Perks/ Benefits:
- Recognition of Outstanding Performance/Sponsored Training and Events.
- Performance Incentives.
- Mobile Laptop.
- Leave and Statutory benefits.
Job Type :
Expert hands-on knowledge of PPC and Adwords. Expert hands-on knowledge of Digital Analytics. A Strong sense of creativity, imagination, and innovation. Excellent interpersonal skills, with the ability to collaborate with other departments. In-depth knowledge of various social media platforms and best practices. Ability to analyze consumer metrics, reports, and trends. Strong project management and managerial skills.
Job tags
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