PW (PhysicsWallah)
Location
Noida | India
Job description
Job Role: Influencer Marketing Specialist
What is this role? Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience authentically. As an Influencer Marketing Specialist, you’ll be at the forefront of this dynamic field, leveraging relationships with social media influencers to amplify brand messaging and drive engagement. Your role is to conceptualize, execute and optimize influencer campaigns that align with the brand’s objectives and resonate with its audience. What You’ll Do? 1- Strategy Development: Collaborate with the marketing team to identify campaign objectives, target audience, and key performance indicators (KPIs). Research and identify relevant influencers across various social media platforms whose audience demographics align with the brand's target market. Devise creative strategies to leverage influencer partnerships to achieve campaign goals, whether it's brand awareness, engagement, or conversions. 2- Influencer Outreach and Relationship Management: Initiate and maintain relationships with influencers, negotiating terms and agreements for partnerships that benefit both the brand and the influencer. Communicate campaign objectives, guidelines, and expectations clearly to influencers, ensuring alignment with brand values and messaging. Provide support and guidance to influencers throughout the campaign, fostering a positive and collaborative working relationship. 3- Campaign Execution: Coordinate campaign logistics, including content creation, posting schedules, and tracking links or promo codes. Monitor campaign performance in real-time, analyzing metrics such as reach, engagement, and conversion rates to optimize results. Address any issues or concerns promptly, maintaining open communication with influencers and resolving conflicts effectively. 4- Content Development and Compliance: Work closely with influencers to develop compelling and authentic content that resonates with their audience while aligning with the brand's messaging and guidelines. Ensure all content complies with relevant regulations and guidelines, such as FTC disclosure requirements and platform-specific policies. 5- Reporting and Analysis: Generate comprehensive reports on campaign performance, providing insights and recommendations for future optimizations. Continuously monitor industry trends, competitor activities, and best practices in influencer marketing to refine strategies and stay ahead of the curve. You are Someone Who Has: Bachelor's degree in marketing, communications, or related field. Proven experience in influencer marketing, preferably within the Ed-Tech industry. Strong interpersonal and communication skills, with the ability to build and maintain relationships with influencers and internal stakeholders. Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously. Analytical mindset, with proficiency in interpreting data and metrics to drive decision-making and optimizations. Creative thinker with a keen eye for identifying new opportunities and trends in influencer marketing. Familiarity with social media platforms, influencer management tools, and content creation software.Job tags
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