Pardot Developer

Location

Bangalore North | India

Job description

Responsibilities :

• Develop and execute email marketing campaigns using SFMC AE including campaign setup, email design, testing, and deployment.
  
• Build and manage lead nurturing programs to engage prospects and move them through the sales funnel.
  
• Implement and maintain SFMC AE integrations with Salesforce CRM and other third-party applications.
  
• Strong understanding of email marketing principles, lead generation, and marketing automation best practices.
  
• Create and manage landing pages and forms to capture lead information and track conversion rates.
  
• Proficiency in HTML/CSS and HML for email template customization is a plus.
  
• Monitor and analyse campaign performance metrics, providing insights and recommendations for optimization.
  
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  
• Collaborate with cross-functional teams including sales, content, and design to align marketing efforts and drive results.
  
• Sales Cloud knowledge and ability to set up features such as Engagement History and B2B Marketing Analytics.
  
• Stay informed about SFMC AE best practices, updates, and new features, and provide training and support to team members as needed.
  
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
  

Job tags

Salary