NuageCX Consulting Pvt Ltd
Location
Pune | India
Job description
About Us:
NuageCX Consulting Private Limited is a leading IT service and consulting company specializing in Zoho solutions. As a premium partner of Zoho, we are committed to delivering top-notch services to our clients. We are actively seeking a Digital Marketing Specialist with expertise in Paid Advertising, Search Engine Optimization (SEO), and Content Marketing to join our dynamic team. This role presents a unique opportunity for an individual to contribute to our growth and enhance the online presence of our consulting services. Responsibilities: SEO Strategy: Collaborate with the SEO team to enhance on-page and off-page optimization strategies. Implement SEO best practices to improve website visibility, search rankings, and organic traffic. Stay updated with industry trends and search engine algorithm changes. PPC Management: Create, implement, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.). Monitor campaign performance and adjust strategies to achieve optimal results. Conduct A/B testing to improve ad performance and maximize ROI. Content Integration: Work closely with the content team to align content strategies with SEO and PPC objectives. Develop and execute content plans that showcase our IT services and consulting expertise, tailored for our target audience. Ensure that content is optimized for search engines while effectively communicating our consulting solutions. Client Handling: Communicate effectively with clients to understand their business goals and objectives. Provide regular updates on SEO and PPC performance, discussing insights and recommendations. Address client queries and concerns in a timely and professional manner. Analytics and Reporting: Utilize analytics tools to track and report on key performance indicators. Generate regular reports on SEO and PPC performance, outlining achievements and areas for improvement. Technical SEO: Identify and resolve technical issues that may impact search engine rankings. Collaborate with the development team to implement SEO best practices on websites. Requirements: Proven experience in on-page and off-page SEO, PPC management, and content marketing. Strong knowledge of Google Ads and LinkedIn Ads platforms. Proficient in using SEO tools such as Google Analytics, etc. Excellent communication and client management skills. Strong understanding of SEO best practices and principles, especially in the context of IT services. Ability to analyze data, draw insights, and make data-driven decisions. Up-to-date with industry trends and digital marketing best practices. Education and Certifications: Bachelor's degree in Marketing, Business, or a related field. Certifications in SEO and PPC (e.g., Google Ads Certification, SEO certifications) are a plus.Job tags
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