Lex Visas Pvt. Ltd.
Location
Pune | India
Job description
PUNE CANDIDATES ONLY. This is a Work from Office job role, WFH or Hybrid work mode is not an option.
EDUCATION: MBA/PGDM in Public Relations, Marketing and/or Mass Communications. EXPERIENCE: 3-5 years of experience in Digital Marketing, Social Media content creation and functions in Service Industry. WORK-LOCATION: Koregoan Park, Pune. COMPETENCIES / SKILLS: This position will be responsible for all public relations, and communication initiatives & strategies to generate organic leads for the services; including event participation, electronic, social, digital and print media. This position is aimed at brand management & lead generation for Lex Visas’s relocation, real-estate and immigration services. Our clients are large corporations, immigration law firms, expatriates & HNI’s and may be located in Pune, Mumbai & other metro/large cities in India. This position will involve introducing Lex Visas’s services by various mediums and may involve the following tasks: Co-ordinate with agency, printers and other production vendors. Give recommendations for Digital Marketing / SMM programs. Willingness to travel within India occasionally. Develop and manage content for the website (SEO content) Develop & Execute social media strategy & increase engagement with the audience Provide timely suggestions on website as per required for lead generation Create & post optimize content for social media accounts such as Facebook and Twitter, LinkedIn, Instagram. Fix any errors or bugs in online content Edit and post videos, podcasts and audio content to online sites Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads Tie-up member benefit establishments for discount programs as well as with other popular third party events for cross-promotions. Branding and Mass communication activities – Print, Electronic & Online. Manage social media and websites Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals. Make personal visits & make presentations to chambers, associations, embassies, international tax advisors, hotels, service apartments, HR groups, and other business influencers. Public relations and networking at various industry events & meets. Promote and generate leads by advertising, sponsorships, tele-calling & campaigns. Network with the expat community in Pune, Mumbai & rest of India. Plan and participate at expat, HR and other industry events. Occasionally make sales presentations and close deals with retail customers. PERSONALITY & OTHER TRAITS: Should be highly up-to-date with changing marketing trends web technology Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world Must be able to think creatively about innovative approaches to marketing and increase brand awareness. Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player. Good IT skills in Word, Excel, Outlook & Presentation. Thorough knowledge of Pune City and its various localities is a must. Up-to-date with the latest trends and best practices in online marketing and measurement Knowledge of Foreign languages & Culture will be an added advantage. Knowledge of website analytics tools (e.g., Google Analytics, WebTrends, Search Console)Job tags
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