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Location

Malappuram | India

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Job description

A Digital Marketing Officer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.

Responsibilities

Conceive and develop efficient and intuitive marketing strategies

Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events

Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

Initiate and control surveys to assess customer requirements and dedication

Write copy for diverse marketing distributions (brochures, press releases, website material etc.)

Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

Monitor progress of campaigns using various metrics and submit reports of performance

Collaborate with managers in preparing budgets and monitoring expenses

Requirements and skills

Proven experience as marketing executive or similar role

Good understanding of market research techniques, data analysis and statistics methods

Thorough knowledge of strategic planning principles and marketing best practices

Proficient in MS Office and marketing software (e.g. CRM)

Familiarity with social media and web analytics (e.g. WebTrends)

Excellent communication and people skills

Strong organizational and time-management abilities

Creativity and commercial awareness

Job Type: Full-time

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Salary