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Email Marketing Manager


Mantras2success Consultants


Location

India | India


Job description

Job Description:

Key Responsibilities

We are looking for a passionate and experienced Email Marketing lead to join our team! As an Email Marketing lead at our company, you will be responsible for planning and developing our overall email marketing strategy. You will be responsible for managing the strategy, leading your team and ensuring that the business goals are met.

. Manage and build overall email marketing strategy

. Create various email lists and campaigns

. Create and design various CTAs and email templates

. Test every campaign success

. Determine email marketing KPIs

. Develop and present reports on a weekly/monthly/annual basis

. Develop a lead generation strategy

. Create smart email lists

. Increase email subscriptions

. Analyze data to get smart insights

. Suggest methods for improvements

. Segment lists based on behaviors like past email engagement and website interactions

. Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

. Competencies

Soft Skills

Domain/Functional Competencies

Technical Competencies

. Team management,

. Articulation

. Customer sensitivity/focus

. Influencing/generating commitment

. Domain Overview

. Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics

. Proficient using marketing automation technology

. Knowledge of latest digital marketing trends.

. Plan & draft the marketing strategies.

. Experience with email automation tools

.


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