InCred Value Plus
Location
Mumbai | India
Job description
Job Title:
Digital Marketing Manager Company: InCred Value Plus Location: Mumbai Work Experience: 6+ years of experience. Company Overview InCred Value Plus is the most recent venture from the InCred Group, established to redefine the landscape of financial services. With a focus on providing a comprehensive suite of financial products, Value Plus offers an array of options, including Mutual Funds, PMS, AIF, listed and unlisted bonds, Market linked debentures (MLDs), and unlisted equities. Job Description: We are seeking an experienced and dynamic Digital Marketing Manager to join our team. The ideal candidate will have a proven track record in planning and executing comprehensive marketing campaigns, with a focus on both ATL (Above the Line) and BTL (Below the Line) strategies. The successful candidate will have a diverse skill set that includes expertise in retail, wealth, business, and online customer segments. Responsibilities: - Plan and execute marketing campaigns targeting retail, wealth, business, and online customer segments, ensuring a cohesive and impactful approach across diverse channels. - Develop and implement targeted campaigns for Ultra-high Net Worth client segments, delivering bespoke banking, financial services, and investment products. - Lead the development and implementation of ROI-driven digital campaigns, demonstrating a strong understanding of digital marketing trends. Achieve an average lead conversion ratio of 4.2%. - Execute marketing strategies throughout the product life cycle, collaborating with cross-functional teams. Develop customer propositions and oversee digital and offline media activities. - Design and launch innovative digital loyalty and reward programs for existing customers, aiming to set industry benchmarks and enhance customer retention. Qualifications and Skills: - Bachelor’s degree in marketing, Business, or a related field. Master's degree is a plus. - Proven experience in planning and executing ATL and BTL campaigns across diverse customer segments. - Expertise in Wealth Marketing, with a focus on Ultra-high Net Worth clients. - Demonstrated success in developing and implementing ROI-driven digital campaigns with a track record of achieving high lead conversion ratios. - Strong project management skills with the ability to collaborate across functions and manage product life-cycle marketing strategies. - Experience in designing and launching digital loyalty and reward programs. - Excellent communication and interpersonal skills. - Creative thinking and the ability to bring innovative ideas to the table. - Proficiency in marketing tools and analytics.Job tags
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