Location
Mumbai | India
Job description
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.
The Creative and Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing and creative organization. With functions spanning marketing, creative, insights, comms, strategy, growth, and global experiences, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.
We're looking for a Marketing Manager to join the team! As a member of the Marketing and Creative team, you will work from our India office covering Marketing with a focus on B2B Marketing. In this role, you'll partner with the Sales, Product, Comms, GBX and Insights teams, to build and execute marketing programs.
This position reports to the Head of APAC Marketing.
What you'll do:
- Develop and execute a marketing strategy for India, focused on B2B marketing.
- Ideate, plan and execute high impact marketing programs. This could include but not limited to activities across paid media, content marketing, partnerships, event sponsorships and owned events.
- Work closely with the Sales team to understand their needs and develop programs that support their efforts to engage with key targets.
- Collaborate with a variety of internal/external partners (Creative Strategy, Sales, Product, Product Marketing, Sales Ops, Legal etc.) to develop and manage market-leading programs and sponsorships.
- Lead content development for case studies, videos and marketing collateral that demonstrate the value of Snapchat to clients, and develop scaled distribution plans (i.e. webinars, email, blog) under Snap's brand positioning.
- Identify and fuel new distribution channels to scale and amplify our marketing efforts (i.e. newsletter, Linkedin page, partnerships)
- Work with the broader Marketing and Creative team to deliver global B2B activities and campaigns in the market where relevant.
- Partner with Design, Creative, and external vendors to guide creative execution of deliverables and with Legal to ensure content approval in time
- Optimize marketing activity based on results, identifying the right levels of investment behind successful marketing programs, content, and campaign performance
- Responsible for the management of all purchase orders (POs), statements of work (SOWs), budget tracking, and related administrative tasks to ensure seamless and efficient operational execution.
Minimum Qualifications:
- Bachelor's degree in marketing, advertising, or communications
- 12+ years of relevant marketing experience developing and executing strategy, positioning and messaging for a brand or product in an advertising agency or marketing organization
- Travel required for events as needed
Preferred Qualifications:
- An experienced marketing leader and self-starter who has demonstrated success dealing with ambiguity, partnering with cross-functional teams, and problem-solving leadership with limited oversight.
- A track record of success in domestic or international B2B marketing roles, building full-funnel advertising campaigns
- Storyteller with experience translating insights, product information and data into client-facing marketing presentations that demonstrate client value
- Experience driving operational excellence by managing performance measures, processes, and systems
- A proven record for project and program management and cross-functional leadership
- Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials
- Experience negotiating and managing sponsorship agreements and execution of industry events.
- Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment
- A passion for Snapchat and belief in the value of creativity
'Default Together' Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a 'default together' approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don't be shy and contact us at [HIDDEN TEXT].
Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!
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