Location
Bangalore | India
Job description
With a startup spirit and 115,000 + curious and courageous minds, we have the expertise to go deep with the world&rsquos biggest brands&mdashand we have fun doing it! We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We&rsquore harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people.
Now, we&rsquore calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing. People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower.
Welcome to the relentless pursuit of better.
Inviting applications for the role of Assistant Manager - Social Media
This exciting role supports the Data and Analytics team monitoring online conversations related to client and its business segments, analyze business, industry, and best-in-class social media trends, and develop insights to inform marketing strategies, communications, business strategies, risk planning, and executive intellectual capital. The candidate should have an experience of relevant years in Social Media Strategy or Listening/Data Analytics/Reporting/Client handling responsibilities. He / She should have flare to learn new tools and technologies related to business.
Responsibilities
- Monitoring Conversations: Track and analyze client&rsquos social media platforms to identify brand mentions, relevant keywords, industry trends, and the economic environment.
- Sentiment Analysis: Evaluate the sentiment behind social media mentions to understand public perception and sentiment related to client and the financial industry.
- Data Collection: Gather data from various social media channels, forums, blogs, and other online platforms to compile a comprehensive overview of online discussions related to client and the financial industry.
- Competitor Analysis: Keep tabs on competitors%27 social media activities and analyze their strategies to gain insights to help inform client&rsquos social strategy.
- Reporting and Insights: Generate regular reports highlighting key findings, trends, and actionable insights to guide marketing, communication, and risk strategies.
- Crisis Management: Identify potential PR crises by monitoring online conversations and alert relevant teams within the client organization so they can address issues promptly.
- Collaboration: Work closely with marketing, communications, risk, customer service, and key leaders to share insights and integrate social listening findings into business strategies.
- Tool Proficiency: Proficient in working with social listening tools such as Brand watch, Sprout Social, Hootsuite, Sprinklr or similar platforms.
- Tool Utilization: Utilize social listening tools and analytics platforms effectively to streamline data collection and analysis processes.
- Keyword Optimization: Optimize social listening queries and keywords to ensure accurate and relevant data collection.
- Stay Updated: Keep abreast of industry trends, social media platform updates, and changes in online behavior to adapt strategies accordingly.
Qualifications we seek in you!
Minimum Qualifications
- Bachelor&rsquos degree in marketing or related field.
- Relevant years of social media strategy or listening experience required.
- Proficient knowledge of social media/online platforms including but not limited to: Twitter, Facebook, Instagram, YouTube, LinkedIn, TikTok, indeed, Glassdoor, Reddit, Tumblr, YouTube
Preferred Qualifications/ Skills
- Strong analytical, data-driven skills and experience with social media analytics tools such as Brand watch, Sprout Social, Hootsuite, Sprinklr or similar platforms.
- Experience with sentiment analysis tools is highly desirable. Ability to develop dashboards using Boolean logic based on user requirements is required.
- Passion for social media and keeping up with the latest trends and best practices.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Excellent written and verbal communication skills
- Strong relationship-building skills with ability to collaborate effectively across broad stakeholder groups.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit . Follow us on , , , and .
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.
Job tags
Salary
