Experience: Minimum 5 years of experience in public relations, communications, or related field, preferably within the fashion or media industry.
Responsibilities :
Develop and implement PR strategies to enhance brand visibility and reputation for FTV India.
Cultivate and maintain relationships with online and print media outlets, content publishers, influencers, journalists, and industry partners to generate positive coverage and publicity.
Manage media inquiries and interview requests, and prepare spokespersons and executives for media interactions.
Write and distribute press releases, media kits, and other materials to communicate key messages and brand initiatives.
Plan and coordinate press events, product launches, and promotional campaigns to maximize media exposure and engagement.
Monitor media coverage and industry trends, and provide insights and recommendations to internal teams for proactive PR efforts.
Qualifications :
Bachelors degree in public relations, communications, journalism, or related field.
Proven track record of success in PR and media relations, with strong media contacts and relationships.
Excellent writing and editing skills, with the ability to craft compelling narratives and pitches.
Strong organizational and project management abilities, with the capacity to multitask and meet tight deadlines.
Strategic thinking and problem-solving skills, with a proactive and collaborative approach to PR initiatives.
Knowledge of the fashion and entertainment industry and current trends is a plus.
