Associate Demand Generation
Location
Bangalore | India
Job description
Function: Sales and Business Customer Service
Telecalling
Lead Generation
International Sales
We are looking for AssociateDemand Generation wholl work hand in hand with Manager Demand Generation as well as the upper management of the Marketing team to drive lead generation programs processes and systems. Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building implementing and measuring new systems processes and campaigns.
Requirements
- Own the complete lead generation & management process from lead capture to followup and tracking them through the entire sales cycle.
- Coordinate with the prospects and the frontend team to set up business meetings/calls.
- Further briefing the Frontend team about the prospect after conducting secondary research and collating relevant information.
- Engage in dialogue to understand client requirements and expectations.
- Work collaboratively with Sales.
- Team and obtain feedback on the quality of MQLs generated from marketing campaigns.
- Track fullfunnel lead metrics and provide recommendations: program and campaign investments based on conversion rates.
- Measure analyses and report campaign performance and deliver weekly campaign performance briefs to leadership.
- Drive data capture and management. Provide regular database health checks cleansing and augmentation.
- Partner closely with product marketing and campaign management teams to ensure proper messaging timing and execution of oneoff and ongoing campaigns across email and web personalization.
- Use the latest in accountbased marketing technology to run multichannel campaigns targeting Innovaccers largest customers.
- Knowledge of Sales funnel and pipeline structure.
- Email Marketing.
Benefits
Health insurance
Life Insurance
Paid vacation leaves
Company Provided Breakfast Lunch & Dinner
Flexible Work Environment
Previous working experience as a Business Analyst for a minimum of 3 year(s). Experience in requirements management, backlog management, prioritization, release planning. Experience in customer management, negotiation, understanding customer voice. Experience working with U.S customers or partners. In-depth knowledge of Agile process and principles. Outstanding communication, presentation and leadership skills. Excellent organizational and time management skills. Sharp analytical and problem-solving skills. Creative thinker with a vision. Attention to details. Able to understand the market, the customer and the business to make sound decisions.
Job tags
Salary
