Create paid ad campaigns on Search Engine channels such as Google, bing, and Microsoft
Proficient in SEM tools like Google Adwords and Adsense, keyword research tools, etc.
Create paid Social Media Ad Campaigns on Facebook Ads manager (Facebook & Instagram) LinkedIn, Twitter.
Effectively use Google Analytics and Google Console to optimize the campaigns to improve the PPC/CPA
Plan and execute various digital campaigns to maximize reach and recall
Participate in internal review & meetings working hand-in-hand with content strategists to create goals and KPIs, then ensuring campaigns are performing as they should.
Create performance reports of each ad campaign created on different channels and then optimize the spending and performance
Qualifications:
Agency experience and the candidate who has handled large amounts of campaigns preferred
In-depth experience with Google, Facebook, LinkedIn, Instagram, and Twitter advertising products with 1.5+ years of experience
A strong track record in measured consumer campaigns
Familiarity with planning, implementing, and analyzing online marketing campaigns across various digital marketing channels
Proven track record of delivering tangible results within their respective functions
Knowledge of online marketing and a good understanding of major marketing channels
Proficiency with AdWords Editor, Google Analytics, Search Console
