Janasya
Location
Surat | India
Job description
Company Description Janasya is a Surat-based fashion brand that caters to the fashion needs of modern Indian women. We provide a comprehensive wardrobe solution for every mood and occasion, with the highest quality, fit, and value for our customers.
Role Description: We are looking for skilled and experienced fashion content writers to join our team. The ideal candidate should have a minimum 2 years of experience in content writing and a passion for creating high-quality, engaging content that resonates with our TG. You will be responsible for researching, writing, and editing various types of content for our website, social media platforms, email marketing campaigns, and digital and BTL elements. Job Responsibilities: · Write relevant descriptions for the styles created by designers. Also understand the ideology of designing the collection from designers and incorporate the same in the content. · Write content to promote or sell the products listed on the website. · Creating bank of keywords, fashion tips and occasions for the brand. · Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking. · Create content that allows the site visitors to get the information they want quickly and effectively. Efficient and focused web content gives readers access to information in a user-friendly manner and helps them understand the product. · Following the content marketing approach for writing Articles and Blogs for all portals. · Conduct research to understand the target audience and develop content ideas that align with their interests and needs. · Write and edit high-quality, engaging, original content for various digital channels, including blogs, articles, social media posts, email newsletters, catalogs, and other marketing materials. · Collaborate with other members of the marketing team to ensure the content is aligned with the overall marketing and brand strategy. · Analysing the performance of content. · Improving the quality and effectiveness of content frequently. Qualifications: · Bachelor's degree in English, literature or Fashion. · Minimum 2 years of experience as a content writer. · Excellent writing and editing skills with a keen eye for detail. · Good Knowledge of SEO. · Strong communication and interpersonal skills. · A team player. · Updated with market trends · Preferred Background : Fashion Magazine, Fashion E-Commerce, Fashion Advertising, Fashion bloggerJob tags
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