Jio World Centre
Location
Mumbai | India
Job description
INTROCUTION TO JIO WORLD CENTRE
Jio World Centre provides a global platform as well as opportunities for artists and audiences in anticipation of India’s next decade of growth. The space has been developed with an international design vocabulary while honoring the culture and spirit of India. It is a pioneer in technology and digital innovation and offers exceptional experiences such as India’s first 5 G-enabled digital infrastructure with uninterrupted data, virtual and hybrid events, and unparalleled online cultural experiences. Spread over 18.5 acres, Jio World Centre places itself as a prime location for business, leisure, entertainment, and retail with a state-of-the-art convention centre, luxury lifestyle brands, a cultural centre, fine dining restaurants, and uber-luxe apartments and offices. Read more about the centre at jioworldcentre.com, jioworldconventioncentre.com, jioworldplaza.com & nmacc.com. Responsibilities: · Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives. · Analysing data from marketing campaigns and reporting performance insights to recommend improvements. · Planning, managing and negotiating multiple digital campaigns with third parties where necessary. · Supporting the relevant teams on strategic planning and budget decisions. · Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary. · Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content. · Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level. · Developing creative briefs and assigning to designers and copywriters to create high-quality, effective creative assets. · Assisting and advising on personalised targeting and content when required. · Leading and analysing A/B testing to optimise engagement. · Monitoring competitor campaigns to inform and shape the client’s future strategy and tactics. Skills, Knowledge and Experience: · 9+ years’ experience in a CRM role, with proven success in developing and implementing loyalty/CRM strategies · Bachelor in Marketing or related (or equivalent experience) · You’ll have a strong track record of using Google Analytics & other CRM tools · Proactive, self-starter and a team player, confident working in collaboration with various stakeholders · Strong understanding of customer behaviour and value drivers in retention models. · Confidence using email and marketing automation ESP platforms, on-site personalisation, as well as SMS and direct mail · You’ll be analytical and have a process-oriented mindset with strong attention to detail · You’ll also have strong Excel skills to interpret data insights and report back to the business Nice to have: · Track record in project management, coordinating multiple projects across various teams. · Comfortable working in a fast-paced environment and willing to take on additional responsibilities as needed by the business. · Familiarity with Database Marketing laws (GDPR, CAN-SPAM, etc.) is a plus.Job tags
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