Demand Generation Manager(US Market)

Location

Bangalore | India

Job description

About us

Skit.ai is the leading conversational Voice AI platform in the accounts and receivables (ARM) industry, enabling collection agencies to streamline and accelerate revenue recovery. Skit.ai's Compliant, Configurable, and Easy-to-deploy Conversational Voice AI platform is enabling enterprises to automate nearly one million consumer conversations weekly.

Skit.ai has been awarded several awards and recognitions, including Stevie Gold Winner 2023 for Most Innovative Company by The International Business Awards, Disruptive Technology of the Year 2022 by CCW, and Gold Globee CEO Awards 2022.

Job:

Skit.ai seeks a dynamic and team-oriented professional to join our integrated marketing team. As a Demand Generation Manager, you will be crucial in driving marketing initiatives and campaigns to meet demand objectives, fostering the growth and acceleration of Skit.ai's sales pipeline.

In this pivotal position, you will be responsible for implementing demand-generation programs across various marketing channels, collaborating closely with channel owners. Additionally, you will work with the SDR and sales team to bolster the business's overall health.

Experience:

• Experienced marketer with 7 to 10 years in demand generation, ideally within B2B SaaS firms emphasizing product-led growth models.
• Substantial experience in audience segmentation and the creation of integrated lifecycle campaigns.
• Combining analytical prowess with an experimental mindset, leverage insights to test campaigns, subject lines consistently, and calls to action. Ensure optimal value is derived from our investments.
• Create and implement demand-generation campaigns across various channels such as email, direct mail, social media, webinars, content syndication, and digital advertising.
• Collaborate closely with the design and content teams to provide essential collateral and tools for lead generation and prospecting.
• Partner closely with Marketing Operations to roll out reporting, tools, and processes such as attribution and source tracking, lead scoring, and landing page optimization.
• Familiar with marketing tools: Proficient in utilizing the entire marketing stack for collecting, enriching, and reporting on our funnel. Enthusiastic about leveraging tools such as Salesforce, HubSpot, Google Analytics, and more!
• Analyze, report, and optimize demand-generation programs based on demand-generation metrics KPIs.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Proven experience of 7+ years in demand generation within the SaaS or technology industry.
• Strong understanding of SaaS business models, customer lifecycle, and subscription-based pricing.
• Outstanding project management abilities, capable of concurrently overseeing multiple projects in a high-paced environment.
• Results-driven mindset, with a strong ability to analyze quantitative data to forecast impact, determine program effectiveness, and measure ROI.
• A track record of being accountable for a budget, lead, and revenue number.
• Demonstrated experience and enthusiasm for thriving in a dynamic, high-growth setting, emphasizing transparency, collaboration, rapid iteration, and continuous improvement.

Privacy Note:

Applicant and Candidate Privacy Policy

This policy explains:

• What information we collect during our application and recruitment process and why we collect it;
• How we use that information; and
• How to access and update that information.

Types of information we collect

This policy covers the information you share with Skit (Cyllid Technologies Pvt. Ltd.) during the application or recruitment process including:

• Your name, address, email address, telephone number and other contact information;
• Your resume or CV, cover letter, previous and/or relevant work experience or other experience, education, transcripts, or other information you provide to us in support of an application and/or the application and recruitment process;
• Information from interviews and phone-screenings you may have, if any;
• Details of the type of employment you are or may be looking for, current and/or desired salary and other terms relating to compensation and benefits packages, willingness to relocate, or other job preferences;
• Details of how you heard about the position you are applying for;
• Reference information and/or information received from background checks (where applicable), including information provided by third parties;
• Information about your educational and professional background from publicly available sources, including online, that we believe is relevant to your application or a potential future application (e.g. your LinkedIn profile); and/or
• Information related to any assessment you may take as part of the interview screening process.

How we use information we collect

Your information will be used by Skit for the purposes of carrying out its application and recruitment process which includes:

• Assessing your skills, qualifications and interests against our career opportunities;
• Verifying your information and carrying out reference checks and/or conducting background checks (where applicable) if you are offered a job;
• Communications with you about the recruitment process and/or your application(s), including, in appropriate cases, informing you of other potential career opportunities at Skit;
• Creating and/or submitting reports as required under any local laws and/or regulations, where applicable;
• Making improvements to Skit's application and/or recruitment process including improving diversity in recruitment practices;
• Proactively conducting research about your educational and professional background and skills and contacting you if we think you would be suitable for a role with us.

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