SEO / ASO Professional

Location

Surat | India

Job description

Diversity Infotech is looking for SEO / ASO Professional to join our dynamic team and embark on a rewarding career journey

• SEO (Search Engine Optimization)Role Overview:As an SEO Specialist, your primary responsibility is to optimize websites to rank higher in search engine results pages (SERPs), driving organic traffic and improving visibility

Key Responsibilities:

• Keyword Research: Identify relevant and high-traffic keywords for optimization
• On-Page Optimization: Optimize website content, meta tags, and structure for search engines
• Off-Page SEO: Build backlinks, engage in content promotion, and improve domain authority
• Content Strategy: Develop and execute content strategies aligned with SEO goals
• Technical SEO: Ensure website technical aspects like site speed, mobile-friendliness, and crawlability are optimized
• Analytics and Reporting: Monitor website performance using analytics tools and provide reports on SEO effectiveness
• ASO (App Store Optimization)Role Overview:As an ASO Specialist, your primary responsibility is to optimize mobile applications to increase visibility and downloads within app stores

Key Responsibilities:

• Keyword Optimization: Research and implement relevant keywords in app titles, descriptions, and metadata
• App Title and Description: Craft compelling and informative app titles and descriptions for improved discoverability
• Visual Assets Optimization: Optimize app icons, screenshots, and videos for better presentation and user engagement
• Ratings and Reviews Management: Encourage positive reviews and manage feedback to improve app ratings
• Competitor Analysis: Analyze competitors' strategies and performance within app stores
• Analytics and Iteration: Monitor app store performance metrics and continuously iterate strategies for improvement

Required Skills for Both SEO and ASO:

• Analytical Skills: Proficiency in using analytics tools to measure and interpret performance
• Keyword Research: Ability to perform comprehensive keyword research for optimization
• Communication Skills: Excellent written and verbal communication skills for creating compelling content and reports

Job tags

Salary