Performance Marketing Group Lead
Location
Bangalore | India
Job description
Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.
We are inviting applications for a full-time Performance Marketing Group Head to join our team. If you have a passion for Digital Marketing and bring with you an analytical and curious mind, read on. This is an opportunity to work with the leading Digital Marketing Agency. We support our employees professional and personal development.
Key Accountabilities - Building and scaling a truly world-class growth marketing team and capability alongside the top leadership of Eridium
- Responsible for creating a marketing plan to drive growth & increase engagement, retention & revenue from clients
- Work closely with management to discuss conversion improvement strategies, feedback & results
- Manage daily performance reports and share insights with the team to achieve targets
- Lead a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, branding, organic growth, events, social media marketing, product marketing, and partnerships
- Work end-to-end across the paid marketing funnel: Creative, Targeting, Budget Allocation, Spend Optimization, Data/Tracking
- Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing, as well as quick wins to achieve targets
- Report on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
- Identify marketing performance issues and identify the root cause analysis with the help of analytics tools such as Google Analytics
- Deliver quantifiable improvements in return on investment (ROI) and cost per conversion (CPA) across all channels
- Build win-win relationships with new and existing clients
- Manage the marketing budget to drive sustainable bottom-line growth
- Constantly optimize marketing activities to improve ROI Allocate budgets and analyze and recommend modifications to ad spends
Requirements - A minimum of 10 years of experience in performance marketing, preferably in the Digital Marketing arena
- Excellent communication and collaboration skills, with the ability to work cross-functionally with multiple teams
- Growth mindset - someone who is not afraid to think big and take on calculated risks to meet goals effectively
- Digital Expertise- conversant with all forms of digital formats and measurement
- Sound experience in managing multiple projects
- Proficiency with all ad platforms (Search, Social, and Programmatic)
- Proven track record of creating and managing successful performance-based campaigns across various channels.
- Strong analytical skills and experience with data analysis tools such as Google Analytics.
- Must be up-to-date with the latest trends and technologies in digital marketing
- Ability to prioritize strategically and analyse large sets of data
Skills: performance marketing,digital marketing,marketing campaign management,marketing analysis,web analytics,programmatic,marketing,project management,google analytics,presentation skills,lead campaigns
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