Digital Marketing Specialist (WFH)
Location
Noida | India
Job description
Performance Specialist (Google)
Experience: 5+ years
Salary: USD 1,170 - 1,300 / month
Expected Notice Period : 2 to 4 Weeks
Shift : (GMT-05:00) America/Chicago (CDT)
Opportunity Type: Remote
Placement Type: Contractual
Contract Duration: Full-Time, 06 months
(*Note: This is a requirement for one of Uplers' clients)
What do you need for this opportunity
Primary Skills :
Analytical Skills, Communications skills, Campaign Creation, Campaign Monitoring, Google Ads, Youtube Ads, Campaign optimisation, Google Analytics
Assessment:
Role based AI Screening covering Communication and Technical Skills
Our Hiring Partner is Looking for:
Performance Specialist (Google) who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.
Roles & Responsibilities
- Assist in the planning, execution, and optimization of SEM campaigns across multiple platforms including but not limited to Google ads, Microsoft, and Amazon, Pinterest. Google is primary.
- Daily campaign management - Budget and pacing, monitoring campaign performance against KPIs and goals, including but not limited to search term reports, keyword analysis, negative keyword lists, quality score audits, creative performance, audience or demographics insights, etc.
- Managing campaign development from start to finish; Keyword/targeting research, ad copy & extensions, bid strategy, creative, budget, etc.
- Conduct competitive analysis to stay ahead of the competition and adjust strategy accordingly.
- Provide ad hoc data pulls or analysis from team leads on your owned clients.
- Analyze and interpret data across multiple sources including Google Ads, Google Analytics, Shopify, etc to identify trends and opportunities to increase performance. Produce reports and insights for management.
- Develop strategic roadmaps and highlight testing opportunities as platform offerings evolve.
- Share regular updates with team leaders that contain concrete insights and context for changes in performance.
- Recommend process improvements that can increase operational efficiency or improve quality of SEM activations.
- Collaborate with internal and external teams to strategize, plan, and execute campaigns
- Support with onboarding new clients, develop initial marketing strategies and develop and maintain strong business relationships with clients.
- Become the expert our clients rely on for digital best practices, industry trends, and new technology.
Project Requirements:
- 3+ Years of experience in Google Ads
- Some experience in Bing ads, display, youtube, amazon would be a plus but not necessary
- Knowledge of Excel/PowerPoint/pivot tables.
- Understanding of budget and pacing and being able to provide recommendations.
- Ability to analyze and assess data to write reporting/insights to send to clients.
- Ability to build out campaigns in Google ads platform and manage.
- Managing campaign development from start to finish; Keyword/targeting research, ad copy & extensions, bid strategy, creative, budget, etc.
- Provide ad hoc data pulls or analysis from team leads on your owned clients.
- A strong work ethic and internal drive to succeed
- Strong Understanding of marketing and Google KPIs
About our Hiring Partner:
We build best-in-class customer acquisition and retention programs by leveraging all available digital channels and pairing them with cutting-edge marketing tech stacks tailored for each client's needs. Powered by our experienced team of digital strategists, analysts and designers, we provide simple solutions for your most complex marketing problems.
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant remote contractual opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.
( Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
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