Search Engine Optimization Trainee

Location

Ghaziabad | India

Job description

Our clients are at the centre of everything we do at Appsierra. We were built on the belief that in order to be exceptional at something, you must be incredibly focused. That is why we are committed to providing our customers with the technology-enabled solutions they require to succeed in today's digital economy. Simply put, we help our customers accelerate what matters to them by leveraging our agile engineering skills to deliver human-centric products to market at lightning speed. We embrace the four superpowers of technology because we were born in the digital age, allowing our customers to not only better their present performance but also rethink their business in whole new ways. Appsierra , headquartered in Noida, India employs extraordinary people and is trusted by hundreds of Fortune companies. Please visit our website at and follow us to discover more about our culture and story.

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Managing relationships with external marketing agencies.
• Ensuring consistency of brand voice, style and tone across all content.
• Driving performance marketing via SPECIFIC_EXPERIENCE.

• You have at least 1 year experience ideally in Content Marketing or Digital Marketing within Professional Services industry.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• Experience within would be a strong advantage.
• You pay strong attention to detail and deliver work that is of a high standard
• You possess strong analytical skills and are comfortable dealing with numerical data
• You are highly goal driven and work well in fast paced environments

• Work alongside & learn from best in class talent
• Opportunity to make a positive impact
• Strong opportunities to progress your career

Job tags

Salary