eCommerce Shopper Marketing Manager
Colgate-Palmolive Company
Location
Mumbai | India
Job description
Relocation Assistance Offered Within Country
# 158778 - Mumbai, Maharashtra, India
Who We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
About Us
Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?
If this is how you see your career, Colgate is the place to be!
Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !
What is the objective of this role?
This position will spearhead the marketing strategy for strategic eCommerce accounts - strengthening the Colgate & Palmolive brands on the eCommerce channel by planning and executing the right interventions in the shopper journey(s)
What would be the responsibilities for this role?
Build account specific media strategy for all platforms through a four-pronged approach:
1. Performance
- Own all media investments - including Search / Merchandising / Display for the given platforms across all brands
- Implement strong media ROI/RoAS metrics that tie in with category goals and account strategy
- Generate meta learnings via continuous experiments & T&Ls
- Maximize platform Bz. while continuously optimizing spends
- Build focus brands / NPIs by ensuring the right media mix / investments to get the flywheel moving
2. Content
- Implement cutting edge and engaging A+ content for all key brands/ focus categories to improve shopper conversion across platforms
- Constantly experiment, learn and improve all forms of online content (images, description, product title, reviews and ratings) to improve organic search
- Deploy solutions across paid, earned and shared media to ensure growth of Colgate brands
- Create the playbook for new launches and events by driving both performance and content specific to each account
3. Account Ownership
- Jointly own the Platform Bz. with KAMs
- Actively participate in the Joint Business Planning (JBP) process for relevant accounts and own the right KPIs to ensure strong Bz. growth
- Develop strong partnerships with platforms to unlock growth opportunities for our key brands
- Liaise with internal stakeholders - Brand / Finance / Supply chain etc. to ensure smooth working and execution
4. Continuous upskilling
- Be apprised with latest happenings in the eCommerce industry - Be ahead of the curve always
- Understand the platforms and be up to date with evolving store formats (Assets/UI/UX changes etc.) and interventions
- Be up to date with latest tools and technologies available in the market to maximize performance
What are the Key Result Areas?
- Deliver Strong , industry leading growths for our brands
- Build and develop Oral Care Category by driving penetration
- Constantly Optimize spends to ensure healthy ROI / RoAS
- Shopper obsession → Be the voice of the shopper in the organization
- Constantly learn and pivot basis the evolving shopper preferences via continuous T&L approach
What does the ideal candidate profile look like?
We are looking for someone with relevant eCommerce experience of building brands in consumer focused, best in class companies. FMCG experience is preferred
Experience – 4-6 years
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Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact
[email protected] with the subject "Accommodation Request" should you require accommodation.
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