Digital Marketing Manager
Fox Aircomm Private Limited
Location
Pune | India
Job description
As an experienced Digital Marketing Manager at [Company Name], you will play a pivotal role in developing and executing our digital marketing strategies to drive growth, brand visibility, and customer engagement. This role is ideal for a seasoned professional with a proven track record in digital marketing and a deep understanding of the latest trends and tools in the industry.
Key Responsibilities - Digital Strategy Development:
- Create and implement comprehensive digital marketing strategies aligned with overall business goals.
- Identify key performance indicators (KPIs) and establish metrics to measure the success of campaigns.
- Team Leadership and Collaboration:
- Lead and mentor a team of digital marketing specialists, providing guidance, support, and professional development opportunities.
- Collaborate cross-functionally with departments such as Sales, Product, and Creative to ensure integrated marketing efforts.
- Paid Advertising Campaigns:
- Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels.
- Manage budgets, analyze ROI, and make data-driven decisions to maximize campaign effectiveness.
- SEO and SEM:
- Oversee SEO efforts to improve organic search rankings and drive high-quality traffic.
- Manage search engine marketing (SEM) campaigns, including keyword research, ad copy creation, and bid optimization.
- Content Marketing:
- Develop and execute content marketing strategies to engage and nurture leads throughout the customer journey.
- Collaborate with content creators to ensure consistency in messaging and brand voice.
- Email Marketing:
- Manage email marketing campaigns, including segmentation, A/B testing, and performance analysis.
- Implement strategies to grow and nurture the subscriber base.
- Social Media Management:
- Develop and execute social media strategies to increase brand awareness, engagement, and loyalty.
- Monitor social media channels, respond to comments, and analyze performance metrics.
- Analytics and Reporting:
- Utilize analytics tools to track, analyze, and report on the performance of digital marketing initiatives.
- Provide regular reports to stakeholders, highlighting key insights and recommended actions.
Qualifications - Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
- years of experience in digital marketing with a demonstrated track record of success.
- Proficient in digital marketing tools and platforms (e.g., Google Analytics, AdWords, CRM systems).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent leadership and team management skills.
- Exceptional communication and interpersonal abilities.
Skills: seo,sem,social media campaigns,analytics and reporting,communication,facebook ads,social media management,google adds,marketing strategies,interpersonal abilities,content marketing,team leadership,email marketing,paid advertising campaigns,ability to identify potential leads,digital marketing
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