Marketing Manager Women Health and Infectious Diseases

Location

Mumbai | India

Job description

We are seeking an experienced marketing professional who is driven to uncover customer insights and develop meaningful and differentiated solutions that bring value for Patients, Laboratorians, Clinicians, and Healthcare Systems.The primary purpose of this individual contributor position is the development of marketing strategies, tools, and tactics to drive growth, profitability, and predictability for Womens Health Infectious Disease.

This role requires strong collaborative skills given the need to work with multiple business partners - Sales, Key Accounts, Medical Scientific Affairs, and other key stakeholders.You will partner with Regional Marketing teams to help enable RDIN to drive top-line results and attain our goals in the short and long term.

Role Responsibilities:

1) Product

• Co-create and implement marketing plans for WH and ID
• Drive, Manage and Evaluate marketing campaigns and monitor impact on focus parameters sales
• Lead new product launches and strengthen our current portfolio in Fertility/Pregnancy, Bone health and ID including Covid,
• Evaluate and assess potential new launches to further expand portfolio
• Strengthen KOL advocates to drive impact of focus parameters amongst key stakeholders
• Developing crisp and impactful marketing collaterals for stakeholders- labs, clinicians, internal sales and RPS teams in collaboration with MSA, RA and Comms
• Initiate and monitor digital outreach campaigns to clinicians and labs via partnerships with external digital platforms
• Lead DA relevant conferences, seminars, receptions and exhibitions to strengthen partnerships
• Responsible for awareness programs and generation of leads
• Represent affiliate in best practice sharing at APAC and global forums

2) Liaising and networking

• Responsible for working closely with External vendors, Logistics, RA, MSA, RPS, Supply Chain, Finance for marketing materials, inventory management, product registration, product related notifications, pricing and other audit requirements

3) Commercial

• Conductmarket researches to gather DA specific insights via customer questionnaires and focus groups; survey on competitive prices, demand, value of product

4) Customer

• Conduct Marketing/Scientific training programs for internal and external stakeholders
• Collaborate with sales colleagues to retain and grow top customers and convert new opportunities
• Drive monthly competitor attack campaigns for driving conversions
• Collaborate with CVS team to drive focus parameter revenue at target hospitals
• Assist labs/hospitals in co-branding opportunities for focus parameters
• Develop and drive differentiated marketing plans for govt. stakeholders in collaboration with sales

Who You Are:

You will have a successful and considerable proven track record in leading people, preferably acquired in the healthcare industry. To be considered for this role, you will need a Degree educated or equivalent in engineering, scientific or related field and to evidence your success in service delivery; a proven track record of developing strong relationships with key stakeholders to the highest decision making level leading to successful business outcomes. A strategic thinker with an entrepreneurial spirit and the ability to prioritize and deliver, you can drive change and adoption of new concepts.

With confidence and passion, you will have excellent written and verbal communication skills, and be able to communicate with maximum impact.

Resilient, tenacious, you strive under pressure, working effectively as part of a close-knit team in a fast-paced, time-sensitive environment with shifting priorities and multiple deadlines. With strong analytical skills, you are at ease working with technical and scientific information.

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