Digital Marketing Specialist
Location
Bangalore | India
Job description
Digital Marketing Specialist (20k - 25k)
Full-time | Remote (not seeking freelancers) Are you passionate about digital marketing and creative content We're seeking a dynamic Digital Marketing Specialist to join our remote team! As a key player, you'll be crafting compelling content for platforms like Snapchat, Instagram, Facebook, Google Ads, and TikTok (preferred).
Responsibilities
• Content Creation: Develop engaging and relevant content tailored for each platform.
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Ad Campaigns: Plan, launch, and manage effective ad campaigns on platforms such as Facebook, Instagram, Google Ads, and TikTok.
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Trend Analysis: Keep a keen eye on social media trends and user behavior for content optimization.
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Content Planning: Strategically plan and schedule monthly content using tools like Hootsuite and Buffer.
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Collaboration: Work closely with our creative team to bring ideas to life and ensure alignment with brand guidelines.
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Copywriting: Craft captivating copies, headlines, and captions for social media posts.
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Brand Alignment: Ensure all content aligns seamlessly with the client's brand voice, tone, and style guidelines.
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Performance Monitoring: Utilize analytics tools (Google Analytics, Facebook Insights) to measure and report content performance.
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Client Interaction: Provide insightful reports to clients, offering recommendations for content improvement.
Requirements •
Experience: Minimum 1 year in digital marketing and content creation.
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Platform Proficiency: In-depth knowledge of Snapchat, Instagram, Facebook, Google Ads, and TikTok (preferred).
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SEO Know-How: Familiarity with SEO and social media best practices.
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Communication Skills: Excellent written and verbal communication with keen attention to detail.
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Analytics: Strong understanding of social media analytics and a data-driven approach.
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Education: Bachelor's or Associate degree in
marketing, communications, journalism, or related field, or equivalent work experience.
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Bonus Skills: Experience with paid social media campaigns, photography, and basic photo editing.
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