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User Experience Researcher


Balancehero India


Location

Gurgaon | India


Job description

About Balancehero India

Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app “True Balance”- a one-stop destination for financial services.” Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.

About True Balance Owned and operated by BalanceHero Group, True Balance is an RBI authorized Prepaid Payment Instrument (PPI) issuing entity. It offers loans through its subsidiary and RBI licensed Non-Banking Financial Company - True Credits Private Limited and other RBI licensed partners. Founded in 2016, as a mobile app for users in India to efficiently manage their phone calls and data usage, True Balance is now India’s one of the top financial services platforms providing solutions to all the financial needs of its users - from obtaining instant loans, paying utility bills to do prepaid recharges seamlessly. To date, True Balance has raised more than US$84 million in equity funding from marquee global investors like Softbank, Naver, and Line to name a few. The company aims to become the go-to financial services platform for the next billion people in India, playing a key role in the nationwide push towards the goal of Digital India and advancing financial inclusion amongst the unbanked and underbanked people. Balancehero India | LinkedIn

About True Credits Established in 2019, True Credits is the RBI licensed NBFC that provides innovative financial services to empower the next billion unbanked users. They cater to the personal and business needs of consumers by providing fast and hassle-free finance. True Credits is focused towards unbanked users who have created a huge demand for instant credit services in India.

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Job Description:

UX innovation and optimisation to meet business goals Understand key business strategy and challenges and based on it, conduct various kinds of necessary user test Basic understand of marketing/customer/UX is needed

Roles and responsibilities:

Responsible for local research fieldwork quality control under the guideline by UX T/F leader In-depth supervision and quality control when we work with research agency thru observation of interviews, wrap-up meeting, continuous optimisation and etc Identification of key UX issues and ideation for solutions thru various approaches including user interview by himself/herself


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