Senior Manager Regional/Retail Marketing

Location

Mumbai | India

Job description

• To oversee development and implementation of all store-led regional marketing activities (ex: activations, alliances, events, etc), thereby achieving the organization sales plan.

• To drive consumer engagement with meaningful activations and events. Direct the efforts of the store teams and coordinate at both strategic and tactical levels with Business Operations & other functions of the Organization.

• To execute in-store brand and campaign elements (visual merchandising).

Qualification

MBA/Post Graduation in Marketing

Typical Work Experience

8 to 12 Years Experience in Regional Marketing for Apparel retail (preferred)/ Other Retail or Trade Marketing

Key Responsibility Areas

• Align the store-led regional marketing initiatives to corporate marketing strategy.

• Support in execution of the Annual plan.

• Design & lead the execution of marketing strategy to drive restaurant sales & increase footfall across regions

• Conceptualise programs for focus stores and execute the programs by empowering store managers

• Execute the brand and consumer engagement programs in-store; including in-store communication changes from time to time

• Liaise with corporate marketing team for all the inputs regarding local media for increasing the effectiveness of ATL/BTL campaigns

• Deal with partners, activation agencies and production vendors to ensure timeliness, quality and at-right-cost

• Allocate and track marketing budget spend across regions and initiatives

• Review the regional marketing communicati

• Leverage analytics to track marketing effectiveness

• Maximize success of the regional plans by ensuring alignment, effective articulation and communication of marketing plans to internal stakeholders

• Direct store teams, regional marketing team & agencies on LSM initiatives and materials (toolkits, playbooks and manuals) to drive sales, guest count targets & restaurant profitability.

• Track progress on LSM initiatives and provide periodic updates to operations head.

• On an on-going basis, communicate marketing plans, results, and learning to restaurants, staff, agencies, partners & suppliers to derive the maximum value for the brand & LSM initiative

• Partner with Operations team for planning and overseeing execution of all the marketing related activities around new store launch as per the SOPs

• Recruit and deploy the Regional Operations team as per the business requirement

• Identify and plan for requisite training & development requirements for subordinates and team to help bridge skill gaps.

• Motivate the Regional Operations team to excel in performance and collaborate effectively with other functions for seamless operations.

• Lead functional skill building programs for team

Job tags

Salary