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Location

Gurgaon | India

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Job description

Job Description:

The UX Designer will play a pivotal role in understanding user needs, defining intuitive workflows, and creating engaging interfaces that cater to the unique preferences and behaviors of African consumers. This role requires a blend of creativity, empathy, and technical expertise to deliver seamless digital experiences that empower users to achieve their financial goals.

Key Responsibilities:

1.User Research and Insights:

Conduct user research activities, including surveys, interviews, usability testing, and persona development, to gain deep insights into the needs, preferences, and pain points of African users. Analyze user feedback, behavioral data, and market trends to inform UX design decisions and prioritize feature enhancements. Collaborate with cross-functional teams to advocate for user-centered design principles throughout the product development lifecycle. Information Architecture and Wireframing: Define clear information architecture and navigation structures that facilitate intuitive user journeys and task completion. Develop low-fidelity and high-fidelity wireframes, prototypes, and interactive mockups to visualize design concepts and gather stakeholder feedback. Iterate on design solutions based on user testing results, usability best practices, and business requirements.

2. Visual Design and Branding:

Create visually appealing and cohesive interface designs that align with the brand identity and resonate with African users across diverse cultural backgrounds. Design intuitive user interfaces (UI) for mobile and web platforms, considering factors such as typography, color theory, iconography, and layout composition. Ensure consistency and accessibility across all design elements, including buttons, forms, modals, and error states.

3.Interaction Design and Microinteractions:

Define interactive components and microinteractions that enhance user engagement, feedback, and delight within the app experience. Design seamless transitions, animations, and gestures to guide users through complex workflows and reinforce positive interactions. Collaborate with developers to implement interactive prototypes and maintain design fidelity during the development process.

4.Usability Testing and Optimization:

Plan and conduct usability testing sessions to evaluate the effectiveness and usability of design solutions among target users. Collect and analyze usability metrics, user behavior patterns, and task completion rates to identify areas for improvement and optimization. Iterate on design iterations based on user feedback, usability findings, and business objectives to continuously enhance the user experience.

5.Cross-functional Collaboration and Communication:

Collaborate closely with product managers, developers, marketers, and other stakeholders to align on project goals, timelines, and deliverables. Communicate design concepts, rationale, and best practices effectively to internal teams and external partners. Foster a culture of design excellence, collaboration, and continuous learning within the organization.

Qualifications:

Bachelor's degree in Human-Computer Interaction (HCI), User Experience Design, Graphic Design, or related field; Master's degree preferred. Proven experience of 8+ years in UX/UI design roles, preferably in the FINTEC or digital banking industry. Strong portfolio showcasing a range of UX/UI design projects, with an emphasis on mobile applications and responsive web design. Proficiency in design tools such as Sketch, Adobe XD, Figma, or similar software. Solid understanding of usability principles, information architecture, interaction design, and user-centered design methodologies. Familiarity with accessibility standards, responsive design principles, and internationalization/localization considerations. Excellent communication, collaboration, and problem-solving skills. Passion for user advocacy, empathy, and continuous improvement. Fluency in English; proficiency in additional languages spoken in African countries is a plus.

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Job tags

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Salary