Director - Mid-Market Sales
Location
Bangalore | India
Job description
Job Summary:
JOB SUMMARY-
As a Regional Head, you will be managing the team in the south region and drive the identified goals via market intelligence and innovative ideas to position Disney+ Hotstar as a choice of platform for advertisers and agencies.
ABOUT THE TEAM-
The Mid-market Ad sales team caters to the large, mid-tier and emerging clients across categories and works closely with them to solve their marketing goals through custom solutions on Disney+ Hotstar. Our team works closely with the clients to understand their business and marketing goals and then provide solutions across the vast landscape of the Disney+ Hotstar ads ecosystem, which work for the client and also help secure ad revenues for Disney+ Hotstar as a platform. Wide client coverage and deep client extraction are both equally important.
YOUR KEY RESPONSIBILITIES
- Drive a GTM plan including research, develop case studies, public speaking opportunities that are relevant to the industry
- Owning and driving activation, adoption and sales of Disney+ Hotstar across the client portfolio and strategizing on business plan focused on new business development for the south market
- Own the corporate relationships and business target for key advertisers in the south region
- Develop and articulate a compelling Mid-Market strategy along with the MM Head and Ad Sales Leadership, aligned with organizational goals
- Manage and lead a high-performing sales team, emphasizing strategic thinking and client relationship management to drive ad sales revenue from MM clients in the region
- Create and manage sales goals and objectives for your sales team, emphasizing both immediate client activation and sustained long-term growth
- Develop scalable solutions for clients to optimize their usage of Disney+ Hotstar products
- Map, develop and grow the key decision makers and influencers in the region and leverage Disney+ Hotstar’s unique audience insights and content offerings to drive revenue growth
- Develop strategic plans and prepare and conduct growth presentations basis the trend analysis and client performance
- Cultivate and maintain robust relationships with key decision-makers at enterprise-level customers across industries in the region
- Conduct in-depth needs assessments, providing tailored solutions to address client challenges and ensure long-term satisfaction
- In this role, you will work closely with the internal sales strategy team, internal agency team for conceptualization & execution of long-term deals for your accounts
- Identifying up and coming categories and sectors and increasing Disney+ Hotstar's outreach amongst them
- Increase market share utilizing a consultative sales approach, competitor analysis, emerging tech solutions and opportunities
- Stay abreast of industry trends, competitor activities, and market shifts, providing strategic insights to adapt and enhance sales strategies accordingly
SKILLS & ATTRIBUTE FOR SUCCESS
- Understanding Key account management principles / consultative selling will be an added advantage
- Should be both a category & a brand builder with a strong ability to drive and achieve sales targets
- Comfort to use data and analytics while building on client conversations
- Concise yet inspiring communicator
- Ability to leverage relationships, build a strong network, and have effective negotiations, and utilizing these to drive new business
- Persistence to drive sales from exploration to deal closures
- Ability to lead teams and drive revenue targets through effective leadership and team management skills
- Strong analytical and organizational skills
- Abreast of current and upcoming trends among brands and the industry
PREFERRED EDUCATION & EXPERIENCE
- MBA with12-14 years of total experience with at least 8 years in team management across sales, business development, account management and client relationship management with an understanding of digital sales background.
ABOUT US
Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.
Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.
WHY JOIN US
The glory – almost too much responsibility
Diverse & Inclusive Culture
No Dress Code
Unlimited Leaves, and
A fun-life Balance
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