MBA/ PGDBA from IIM A, B, C, L, K, I, XLRI or ISB only with Marketing specialization
Industry - BFSI, Fintech, Tech preferred
The Role
Looking for self-motivated marketing professional. Someone who has a good understanding of Digital Marketing, Lead sourcing, Campaign development and execution.
Person will be responsible for single-handedly running digital marketing campaigns, PR through various platforms- digital, print etc., and running lead generation campaigns.
As Marketing Manager, the candidate will be leading all BTL activations Sales Promotions, Events, Sponsorships etc.
Key Responsibilities
Develop AOP for Marketing and follow-up activities as per the calendar
Track competition and keep a high degree of focus on creating a Brand and Unique differentiation
All campaigns including digital, brand building, and performance marketing to be tracked for productivity, CAC and outputs
Optimize marketing budgets against deliverables
Partner with all business functions, especially sales (Supply Demand to develop strategy and tactical implementation of marketing initiatives
Brand development, Consumer intervention insights and PR
