Category Management Specialist
Location
Noida | India
Job description
Name of Profile: Category Marketing Manager
Location: Noida
Experience: 4-7 years
Qualification & Eligibility:
- Any Degree
- Willing to upskill, unlearn and learn. A hustler by choice
- Great people skills and communication capabilities
- Marketing exposure with a relevant start up experience is preferred
Roles & Responsibilities:
- Creating a growth calendar and aligning offers, marketing, curation & content to drive sales
- Build and execute marketing strategies through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Develop a business plan for the category including all aspects of sales & marketing.
- Responsible for executing the end to end campaigns and growth of business/category.
- Developing a value proposition and plan creative communication, media distribution, and measure campaign ROI
- Solve for structural problems at a central level to speed up the growth of the category
- Positive attitude and an ability to bring innovation and freshness to our marketing execution
- Analytically competent, results focused and a highly collaborative team player
- Developing & driving channel strategy (Digital, E-comm, Offline, Others)
Skills Required :
- Should be able to expand with the role & responsibilities over time
- Good analytical and problem-solving skills with demonstrated intellectual and analytical rigour, and attention to detail.
- Self-starter with the ambition to grow. Thrives in a fast-paced environment; comfortable with taking the lead.
- Hands-on personality with the ability to shift from macro to micro-planning.
- Excellent team management, communication, presentation, and influencing skills
Looking for experts who have knowledge of handling below functions for a particular brand:
- Influencer marketing
- SEO
- Digital Performance marketing
- Offline marketing
- Retention marketing
- SMS/ Whatsapp marketing
- Product launches
- Event management
- Public relations
Job tags
Salary
