Operations Senior Analyst - Salesforce Marketing Cloud & Events
Location
Pune | India
Job description
Position Overview
Job Title- Operations Senior Analyst - Salesforce Marketing Cloud & Events Location- Pune Role Description Marketing is responsible for developing internal and external communications to support business strategy and go-to-market initiatives. Marketing translates technical & product positioning into key market messaging that supports the brand and is compliant with regulatory requirements. Work includes:
- Coordinating client contact points to ensure consistent messaging to clients Defining targeted client segments and associated messaging
- Managing marketing infrastructure and content creation
- Creating or coordinating the production and distribution of advertising and promotional materials
- Identifying and executing key launch strategies and marketing plans ensuring messaging is consistent with brand marketing
- Monitoring and reporting of marketing performance against defined metrics
What We'll Offer You As part of our flexible scheme, here are just some of the benefits that you'll enjoy
- Best in class leave policy
- Gender neutral parental leaves
- 100% reimbursement under childcare assistance benefit (gender neutral)
- Sponsorship for Industry relevant certifications and education
- Employee Assistance Program for you and your family members
- Comprehensive Hospitalization Insurance for you and your dependents
- Accident and Term life Insurance
- Complementary Health screening for 35 yrs. and above
Your Key Responsibilities - Taking responsibility for the targeted use of all modules in the Salesforce Marketing Cloud Extending Marketing Cloud beyond declarative configuration – including building integrations, and developing dynamic/personalized experiences utilizing HTML, CSS, AMPscript and others
- Training and coaching internal teams to promote effective usage of Marketing Cloud
- Closely collaborating with development teams (Salesforce CRM, Business Intelligence/Data Warehousing, Analytics, Web Operations) as well as stakeholders from Sales and Marketing as well as Communications
- Collecting requirements and helping with release testing for continuous development of Marketing Cloud capabilities
- Supporting creation of event registration pages with our event management tool and related email communication
Your Skills And Experience - First professional experience in marketing automation with an eye for detail
- Good understanding of CRM concepts and interfaces between Salesforce CRM and mass mailing systems as well as content management systems
- Experience in email communication best practices and expertise in SFMC Journey Builder, Email Studio, Content Builder, Web Studio, AMP Script and SQL is required
- Experience with Marketing Cloud Personalization (Interaction Studio) and Data Cloud (CDP) preferred
- SFMC Email Specialist Certification and/or Developer Certification and/or Sales Cloud Administrator Certification is a plus
- Experience supporting end users, requirements gathering and documentation
- Communication skills in English – both written and verbal
- Bachelor and/or advance degree
How We'll Support You - Training and development to help you excel in your career
- Coaching and support from experts in your team
- A culture of continuous learning to aid progression
- A range of flexible benefits that you can tailor to suit your needs
About Us And Our Teams Please visit our company website for further information:
Our values define the working environment we strive to create – diverse, supportive and welcoming of different views. We embrace a culture reflecting a variety of perspectives, insights and backgrounds to drive innovation. We build talented and diverse teams to drive business results and encourage our people to develop to their full potential. Talk to us about flexible work arrangements and other initiatives we offer.
We promote good working relationships and encourage high standards of conduct and work performance. We welcome applications from talented people from all cultures, countries, races, genders, sexual orientations, disabilities, beliefs and generations and are committed to providing a working environment free from harassment, discrimination and retaliation.
Visit Inside Deutsche Bank to discover more about the culture of Deutsche Bank including Diversity, Equity & Inclusion, Leadership, Learning, Future of Work and more besides.
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