Havas Life Sorento
Location
Mumbai | India
Job description
Job Description Summary
The entry level Art Director is expected to exhibit outstanding design judgment and work collaboratively with the writing and design team in achieving the highest possible standards for all materials, requiring design across all media channels. The role requires working knowledge of clients business challenges and the ability to lead art direction to address specific marketing objectives. Job Description The Junior Art Director must have a basic understanding creative departmental procedures, such as routing, print production protocols, usage rights of stock images for layout, etc. Daily responsibilities include working with a copywriter to generate and execute creative concepts from design through finished product. - Work must adhere to clients marketing strategies and objectives, meeting deadlines within budget on client projects. - Helps perform research (general lit searches as well as specific topic research) via internet and other resources. - Assists copy partner in analyzing and interpreting data; and looks for graphic opportunities. - Contributes innovative ideas appropriate to the clients marketing strategy - Develops understanding of audience needs and targets designs and creative styles to appropriately meet them. - Performs basic layout in sketch and/or digital formats for assigned project that is complementary to tone and style of copy. - Understands and implements agency/client review and routing systems; makes revisions to agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services. - Participates with creative and brand team to develop multiple concepts/campaigns for assigned products/projects. - Must be able to develop a range of creative executions for each project and be able to effectively collaborate with copy partner to ensure that words and image work together to support the concept. - Logically organizes content material from a range of sources to create a compelling narrative/story flow. - Ability to adapt concept to all mediums. - Communicates with team members at all times regarding deadlines, revisions, quality control and new work. - Makes sound, timely decisions regarding need to change work in progress and reports them to supervisor. - Work with copywriter to support creative approaches to communicate Brand personality and messages for both the overall campaign and individual materials.Job tags
Salary
