We are seeking a talented and experienced Digital Marketing Executive to join our team
As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various online channels
Your expertise in digital marketing strategies, data analysis, and campaign optimization will contribute to driving brand awareness, increasing website traffic, and generating qualified leads
Responsibilities:
Develop and execute digital marketing strategies to drive online traffic and engagement.
Manage end-to-end digital marketing campaigns, including content creation, scheduling, and monitoring.
Conduct keyword research and optimize website content for search engine visibility (SEO).
Implement and manage Pay-Per-Click (PPC) campaigns, including keyword selection, ad creation, and budget management.
Plan and execute social media marketing campaigns to increase brand awareness and engage with the target audience.
Monitor and analyze website and campaign performance using web analytics tools, and generate reports to assess the effectiveness of digital marketing efforts.
Collaborate with the content team to create compelling and engaging content for various digital channels.
Stay updated with the latest digital marketing trends, tools, and best practices, and recommend new strategies for continuous improvement.
Identify and evaluate new digital marketing opportunities and partnerships to expand our online presence.
Collaborate with internal teams and external stakeholders to ensure consistent brand messaging and cohesive digital marketing efforts.
Requirements:
Bachelor s degree in Marketing, Business, or a related field.
Proven experience in digital marketing, with a strong track record of successful campaigns and measurable results.
In-depth knowledge of digital marketing channels, tools, and best practices, including SEO, PPC, social media marketing, email marketing, and content marketing.
Proficient in using web analytics tools such as Google Analytics or similar platforms.
Familiarity with marketing automation platforms and CRM systems.
Excellent written and verbal communication skills, with the ability to create persuasive and engaging content.
Strong analytical skills and the ability to interpret data to drive actionable insights and optimize campaigns.
Detail-oriented with excellent organizational and time management skills.
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a team in a fast-paced environment.
Professional certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are a plus.
